Did you know, that 68% of users will go straight to a business's social media profile to read reviews? Customers online want to see real people reviewing and talking about your brand. They want to see what you have to offer and if it is worth their time and money. So, ensuring that your business has an active social media presence makes all the difference.
Thus, in this article we will talk about what exactly are Google and Facebook reviews, why are they important and also a few strategies to promote positive customer reviews.
Google reviews are closely tied to local SEO, which means the more reviews you have, the higher your business will be ranked locally. And SEO is just as important to the success of your business as reviews are. With Google, you always have the chance to respond to reviews (both negative and positive).
There is a wealth of information and many advertising opportunities on Facebook, especially since they introduced the 'review' feature back in 2013. Many people prefer to leave a review on Facebook simply because it is easier.
Also, Facebook reviews are directly tied to Google's algorithm. Once a review is received on Facebook, it automatically shows up on Google.
A majority of 18-34-year-olds trust online reviews as much as recommendations from friends and family. They do trust as long as they meet certain criteria like authenticity, being right in the industry and having multiple reviews on the same site.
In addition, as Google is one of the most trusted and used search engines, people are ready to give similar credibility to Google reviews that they give to their peer's reviews.
These online Google reviews can be something that the customer needs to push them to consider purchasing something. Many times, when a person is reading a review, he is looking for confirmation that he is making the right decision. Hence, positive customer reviews would give them the validation they are looking for.
Google reviews also help in ranking as they give businesses a big credibility boost. The credibility boost is given by, influencing brand trust, increasing online exposure, converting more customers, and so on.
It's important to get customers to click on your link and a good collection of positive reviews encourages people to just do that.
As Google's algorithm is driven by successful marketing tactics, companies with more reviews show up first in local searches.
As in the case of Google reviews, Facebook reviews also do provide credibility and proof to your business. Good reviews are a sign that prospective customers trust you straight off the bat.
Understanding your customer is necessary for any business. Reviews are great for getting feedback from clients and knowing your strengths and weaknesses.
You make not think that search engines take your Facebook reviews into account, but they do. All reviews contribute to your search engine ranking.
Being able to give feedback is important for customers. If they have had a positive experience with your service or product, they would want to write a review. Hence, positive experiences lead customers to feel loyal to your business and recommend it further.
So, here is where 'We Love Digital Marketing' plays a role. We are a digital marketing agency located in Brampton. We are here to help you optimise your content, and create a website to help you reach your audience in many different ways. You can also begin by booking a free consultation at https://welovedigitalmarketing.ca/
