Most local businesses intend to advertise city-wide. But the smart ones focus on the localities. According to a Google study, the ‘near me’ search has increased by 200 per cent during the pandemic and later on. Statistics indicate that over 49% of all searches on Google Daily go for hyperlocal business. Nearly 60% of ‘near me’ searches are affirmative transactional searches. With the severe penetration of smartphones in the last few years, hyperlocal marketing has taken a huge swing.
In the fast-paced digital world, the more your brand is known by the locals - the more your business is to flourish. If your business is struggling locally or is a newly launched store in the locality, looking for a way to increase the foot traffic that will reflect on your in-person sales scale, hyperlocal digital marketing can be your best shot. To optimize your business with hyperlocal marketing in Toronto or anywhere in Canada, let us understand what hyperlocal marketing is, and the beneficial strategies of hyperlocal digital marketing.
Hyperlocal marketing is a systematic process of marketing that is focused on a prospective target audience within the vicinity. Its main goal is to increase the foot traffic of a local store based on the intel of people performing “near me” searches on their smartphones. Hyperlocal digital marketing is all about connecting with customers at a large scale, but at a very local level and providing them with products/services according to their needs and preferences.
For instance, if someone wants to find a local chemist they might Google 'chemist/pharmacy near me'. That's called a hyper-local search. If you've optimized your venture for 'near me' searches, then you'll show up in those results.
Now let's have a look at the strategies to gear up your local business.
The following marketing strategies aim to connect with local & new to local customers with just a simple nearby Google search. You can also use these strategies to ensure an impactful online presence.
Getting listed on Google My Business is the first step to hyperlocal marketing. If your store or brand is not listed on this Google tool or listed long ago, first get your business enlisted. On the other hand, if your business is already listed on Google yet you are failing to increase in-store foot traffic, optimize the page to show up with time-to-time edits.
Provide tactful information about your services, products, store facilities, exact location, etc. This will narrow down the search result on customers' devices and widen the possibility of store visibility. The more relevant business keywords used to optimize your hyperlocal marketing, the higher you will rank in the search list.
This technique helps to line out the accessibility of your business and targets whoever enters the radar. Hence it's of utmost importance to provide proper and additional helpful information about your location and contact on your webpage.
If your store is near any popular landmark, mention it in your description. If you have any social business pages backlink them to your website. This will make navigation & visibility easier & smooth. Another useful technique is geotargeting. It concentrates on a larger area.
Leverage content ideas centred on local activities. Content is the third pillar of any successful digital marketing. Hence, using local content effectively can be beneficial for your hyperlocal marketing. This includes blog posts, videos, memes, testimonials and various other content that address local topics and issues. With the help of such hyperlocal content, businesses can breed trust within the community.
If you have any offer to offer or any festivity is ongoing, address those things on your content, throughout every possible social media.
Never miss out on local SEO optimization at periodic intervals. This process evolves around website content, updated data, and effective keywords input to the URLs. The more prominent information on your location/service/product/keyword you put in the URL structure the more effectively Google places you at the top of the search list.
If you have franchises at multiple locations, having separate business listings for each franchise will immensely boost your hyperlocal marketing along with peak online visibility. While doing so, ensure that you choose the right category that best matches your business.
The global business opportunity for getting hyperlocal is now pegged at $ 3 trillion. As a leading digital marketing service provider in Canada, WE LOVE DIGITAL MARKETING Pvt. Ltd. serves every aspect of digital marketing with proven benefits. Our work is data-oriented. If you wish to boost your in-store foot traffic, visit our website to connect with us and let our expert team do the hyperlocal digital marketing for you while you can focus on your physical customer.
Also, Read our other article: Rise Of AI And The Digital Marketing Scenario In Toronto
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