To be a good digital marketer, you need to have a varied set of skills, both soft and hard. Some of them involve a lot of incisiveness and deep knowledge, while others require less critical thinking and may be easy to adopt. When it comes down to it, the top skills you need as a digital marketer depends on your specific field of digital marketing. No harm in describing the most basic fields of expertise expected of a digital marketer though, right?
You can do all the work to digitally market something, but none of it will be worth it if it doesn’t reach people. This is why SEO is one of the most basic skills required of a digital marketer. Increasing traffic on your online pages is the most crucial step in making a connection with your audience.
You don’t need to be a certified data analyst, but you do need to be able to find your way around Google Analytics, and other online tools available for analysis. They provide precise details on the source of your traffic – the most click-garnering keywords, the busiest times of the day, and precious information on your visitors’ age, gender, location, interests, and the devices they use to visit your page. These help you decide your next marketing strategy, so make sure to know exactly how to use these tools.
This is probably the easiest skill to acquire on this list, right? Most people already spend large fractions of their days on social media, digital marketers just need to figure out a way to use their accounts to appeal to the masses. Each social media platform is different too, so you need to be aware of what does and doesn’t work for each of them. Your posts need to be creative and they also need to speak to the age demographic that you’re targeting. Furthermore, you can utilize the special features on each social media platform, like direct messaging and live-streaming.
Even though email campaigns aren’t the most effective ones out there, it’s still important to reach your customers through their inboxes. Sending out lousy emails may not be that hard, but crafting impactful emails that get your customers’ attention is difficult, and helpful to your campaign. Over time, your customers’ email engagement increases, so don’t give up and keep sending out those well-thought-out emails.
Storytelling is an important asset in gripping your audience. Your stories can be told through an Instagram post or an article on your company blog, but however it’s done, you need to make sure that your audience understands the ideas you’re trying to put forth and that they’re also compelled. This becomes an even bigger strength in the case of content marketing.
This is a given for a marketer of any kind. Convincing people to buy or invest in your product is one of the most basic tools you need to master. However, your persuasion skills aren’t just to be used to sell, but also to pitch new ideas to your colleagues and superiors.
You’ll need to know the best places to spend your advertising budget, and how you want your company to be advertised. These include areas like Google Ads, social media ads, and sponsored posts.
This isn’t a comprehensive list but it includes a rudimentary idea of what skills digital marketers today are equipped with. You can learn most of these through trial and error, and before you know it, you’ll find yourself giving others advice on what it takes to be a digital marketer.
We Love Digital Marketing is a full-scale marketing agency in Canada, to promote the client’s business and make it well established. Our company engages with the target audience and creates brand awareness to generate sales. And use different online platforms to help our client’s brand promotion. Our team of experts is determined towards their work and no doubt that you will be consulting the best digital marketing agency in Toronto.
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