Social media has become one of the most important marketing channels for any company or brand to have a connection with its customers. It provides them access to new potential buyers, as well as increases customer engagement and conversion rates by making existing customers feel more connected. Here, we will shine some light on the 5 best social media apps to boost your business online. Let’s get started!
Facebook – Facebook is a widely popular platform across the world, making it reach an audience of 2.27 billion active monthly users. This app is steadily working its way towards empowering businesses as much as possible. Options like Ads Manager and Custom Audience on Facebook are specifically designed for business owners to target their audience by using specific locations, education levels, etc. Lookalike Audiences is another feature that’s generated by Facebook insights to target users with similar behaviour online.
Instagram– Instagram is a visual platform with 1 billion monthly active users and has the same advertising options as Facebook. It’s easy to showcase your business's personality on this social media site by using tools such as Instagram Stories, which allows you to share more than one photo or video throughout the day that lasts for 24 hours before disappearing forever, IG Lives, IGTV, and the newest addition; reels.
LinkedIn –LinkedIn’s popularity is increasing as people and brands come to realize that it isn't just for job listings, but also provides opportunities such as live streaming features with LinkedIn Live or product pages on its site. With this newfound success in interest from both marketers and users alike, 96% reported they had used organic content (including LinkedIn Lives) while 80% said they were using sponsored messages through ads--which now include direct messages!
Quora –Quora is a frequently-used and highly recognized search engine in SERPs. Quora lines up to be brand-friendly with plenty of advertising opportunities, such as "promoted answers." There are also lots of ways for you to share content like blog posts on this site or act as thought leadership that will reach people all over the world!
Twitter –Twitter is a hub for organic marketing, customer service, and ad campaigns. Brands can use Twitter to interact with their audience (most notably in the form of banter), increase brand awareness through sponsored tweets or ads, engage followers by listening to what they tweet about and replying accordingly, and create product offers that will be retweeted on popular channels like #sales-and-deals or even as an answer to someone's question on how your products work!
If you effectively, these are the best social media apps that can help boost your business online in this digital world.
Social media marketing is a burgeoning field within the digital sphere and has become an integral component of many business strategies. There are numerous platforms to choose from, but it's crucial that you first identify your business goals before setting up various social channels. Once these factors have been considered, begin by focusing on one platform at a time while constantly analyzing your efforts for improvement. But managing social media can be time-consuming! Reach out to our experts at We Love Digital Marketing to make your digital marketing experience smoother.
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