B2B businesses are using digital marketing in some form or the other. However, PPC marketing is one such area that gets on marketers’ nerves to understand. So, it’s imperative that as a marketer you should attain a sound understanding of PPC marketing and its associated elements. So, read the following post as here is all you need to know about PPC marketing as a strategy.
So, as a marketer, it is indispensable for you to have a holistic understanding of PPC marketing. This is because you are an online marketer of the present age. Today’s guide will acquaint you with the idea of all you need to know about PPC marketing and its various aspects. Hence, without delaying any more, let’s get started!
PPC, alternatively known as pay-per-click is a particular type of advertising. It lets you pay a certain fee to get your website shown on search engine result pages (SERPs). It happens when a user types in certain phrases or keywords into that search engine. Subsequently, that search page will show the ads that you’ve made. Then, they will send these ads directly to your website’s visitors. The fee you will pay will depend on whether individuals are clicking on that advertisement or not. It may also depend on the number of times they’re clicking that link.
There are a lot of different types of advertising mediums. First and foremost, there is a difference between inorganic and organic search results in a SERP scenario. In sum, organic products will appear because you don’t have to pay for them or do anything to make them rank in the top positions. They will naturally show up on the page, as a result of Google’s crawling and indexing of your website.
In contrast, PPC ads are the paid ones that you see at the top of a SERP. They come in two forms, text ads and display ads. Text ads are the ones that show up as small snippets of text below the search bar. As for display ads, they’re the large, colourful ones that you see on the right-hand side of the SERP.
Nowadays, there is an increasing trend for PPC to appear at the top of organic results. This is because PPC ads tend to be more effective than organic search results. In addition, they provide a lot of advantages for advertisers as well as website owners.
Some of the advantages PPC marketing yields for the various advertisers out there are:
So, use PPC advertising effectively in order to get these advantages as an advertiser.
There are certain benefits that PPC advertising ensures for website owners. These include the following:
Thus, from the advantages mentioned above, you can see the value of PPC advertising. In fact, these days a majority of search engine marketers use it as a part of their campaigns.
In the beginning, there was no such thing as PPC marketing. Rather, people used to pay for ads placed in traditional print media such as newspapers, magazines, and billboards. They continue to do so even today. However, with the advent of the internet, a new medium for advertising was born, pay-per-click. The first form of PPC marketing came about in the late 1990s, with the launch of Google AdWords.
This was the first major search engine to capitalize on the potential of PPC advertising. Google AdWords came with a revolutionary pay-per-click (PPC) business model. This was the one where advertisers could only pay when their ads were clicked upon. By this, companies could set an ad budget and bid for keywords in order to get better ad placements. The ads would then show up on the search engine results pages (SERPs) when people typed in relevant keywords.
Initially, the idea of PPC was met with a lot of scepticism. However, it soon gained in popularity as companies began to see its potential for driving traffic and generating leads. Today, PPC is a multibillion-dollar industry and is used by businesses of all sizes, worldwide.
So, what exactly is PPC marketing? In its simplest form, PPC marketing is the process of paying for ads that appear on search engine results pages (SERP). When a user clicks on the ad, the advertiser is charged a fee (or cost per click, CPC).
There are two types of PPC ads, paid search and display. Paid search ads are the ones that appear at the top of a SERP, as either text ads or display ads. Display ads are the large, colourful ones that you see on the right-hand side of a SERP.
Nowadays, there is an increasing trend for PPC to appear at the top of organic results. This is because PPC ads tend to be more effective than organic search results.
So, still didn't get that what do you need to know about PPC marketing and its various components? Then, read the guide above and attain a comprehensive understanding of this marketing strategy.
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