In recent months, Instagram has been working on and testing algorithm updates. Some experts call it a TikTokization stage, as Instagram is becoming more and more like TikTok. This is particularly challenging for creators and business owners. In fact, many are struggling now with dwindling natural reach and engagement. Reels, which did particularly well organically, seem to have slowed down in their organic efforts. Many have struggled in an effort to override the Instagram algorithm and stay active on the platform. If you are one of them, here are 8 tips for you.
You may have noticed that of late your Insta feed is filled with videos; there’s a reason why! Videos have dominated the order on Instagram for quite a while now and the trend is expected to increase in the near term. Therefore, you should make videos your primary focus. Your amount of video content on IG should increase. If you don't already, start focusing a little more on producing videos and marketing them.
If your business is struggling to establish a strong presence on social media, connect with an experienced Canadian digital marketing company that specializes in video content.
IG Stories can also be used for branding and can get you a greater number of likes for your posts. They could also direct people to your landing pages in order to boost your traffic. So, aim for posting at least two stories per day and see what wonders it does for your brand!
Carousels are now more popular than single images. It is not that static visuals are dead but the ways of consuming have undergone a vast change. So, carousels make more sense. Make sure that the first image is strikingly captivating and that the rest of the images are packed with high visuals and content.
Irrespective of Instagram updates, writing captions that hook people’s attention is essential. Hence, make your captions comprehensive. Also, ensure that they complement the visuals. Incorporate more context and detail in your captions.
Your frequency of publishing should not only be when you are ready or when you feel like it. Rather there has to be a routine and consistency in your marketing plan. So if you have decided to post 2 posts per week, stick to it. It may not seem much but it establishes credibility in the eyes of your potential audience and also helps you stay abreast of the Instagram algorithm.
Hashtags are not dead and gone but their traction has decreased as of late. This doesn’t mean that you should stop using them altogether but use them thoughtfully and sparingly so as to avoid shadowbanning. Anywhere between 8 to 10 is a good number but of course, it will depend on your field or niche.
Social media is an extended way of communicating and two-way communication drives reach and builds relationships. So your only aim should not be increasing your followers; you should also focus on meaningfully engaging with them and nurturing those leads.
Don’t be one of those brands that do not reply to private, direct messages. Respond to those relevant queries. Additionally, send messages to people from your field, commenting about their posts or stories or seeking collaborations. This a small message for you, a large step for your brand!
For more help with digital marketing in the modern day, contact We Love Digital Marketing.
Also Read: Top Tips To Increase Your Reach On Instagram
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