Social media has the power to take your business to new heights. In fact, around two billion active users are already there on social media. So, you can easily find your customers from such a vast amount of people. Hence, social media is an imperative part of every company’s online marketing strategy nowadays. A million-dollar question is how to use social media to ace your digital marketing efforts? To get a proper answer to it, consider these 10 ways to use social media for your small business the next time.
Growing and expanding your business is not as easy as it may seem. When you want to do that, particularly on a platform like social media, doing so becomes even more difficult. That’s why using correct ways and tactics is imperative to use social media perfectly for your business. So, below is a checklist of 10 ways to use social media for your small business in the finest possible manner. Let’s dive in!
It is a requirement to have a Facebook page for your small business as it brings you maximum benefits at a minimum cost. By creating your Facebook page, the next time whenever someone searches for similar brands or businesses, they will find you first on the search results. Moreover, uploading videos and photos of your products and services on your Facebook page will give people a clear idea about what you are providing. You can also use Facebook Ads to specifically target people who live near you and are likely to be interested in your products or services.
Twitter can be used as an excellent customer service tool. All you need is to make sure that you are prompt in responding to the tweets of your customers. You can also use Twitter’s Advanced Search to track down specific keywords and phrases related to your business. This will help you keep a close eye on what people are saying about you on Twitter.
LinkedIn is known for being a professional social media network. It allows you to interact with your business contacts & past clients, find potential employees and can be a good source of referral business. To expand the reach of your LinkedIn company page create blog posts from your website or other sources relevant to your industry. You can also create ads on LinkedIn which has a very good targeting option.
YouTube is a great platform to share videos about your products and services. You can also create videos related to some of the latest happenings in your industry or upload relevant and interesting content related to your niche. All you need to do is to make sure that you put an appropriate title, description, keywords and tags to each of your videos.
Google+ is often neglected by business owners but it can actually be a very powerful social media tool. By creating a Google+ page, you can increase the chances of your website appearing as one of the top results in a Google search. You can also use Hangouts on Google+ to interact directly with your customers and clients helping you understand them better.
Pinterest is one of the latest social media networks but it is already a big hit among small businesses. It allows users to share different images on various ‘boards’ which means that your business can use Pinterest as a huge visual content library. You can also use promoted pins to increase the visibility of your pins to a wider audience.
Instagram is a social media network that is based on images and videos. It is perfect for businesses that want to showcase their products or services in an attractive and creative way. By using hashtags, you can increase the visibility of your business posts on Instagram.
Snapchat is a platform that allows users to send photos and videos that are automatically destroyed after 10 seconds or less. With this social media network, businesses can communicate directly with their customers in an informal way, without worrying about it being stored permanently by users.
Foursquare is a social media network that allows users to check in at different places. This can be a great way for businesses to connect with their customers and also track the foot traffic at their physical location. You can also use special badges and offers to entice customers to check in at your business location.
Twitter is not only about long, text-based tweets; it can also be used for sharing videos directly by embedding them on the app or website. You can create short promotional videos that explain the benefits of using your products and/or services which you can then upload and share on Twitter.
Social media has many benefits for the promotion of a business. Some of these are listed below:
Since social media networks are free to join, it becomes very easy for small businesses to promote themselves without having to spend too much.
Unlike other marketing mediums such as print or television, social media does not have any specific time frame. A business can promote itself round the clock by using various social media tools.
Social media platforms have a very large user base and this makes it easier for businesses to reach out to a wider audience.
Social media networks allow businesses to communicate with their customers and clients in an interactive way. This helps businesses understand their customers better and also build a rapport with them.
So, these were the 10 ways to use social media for your small business to perfection. Once you use this tool for your company, you can expect the four advantages given above.
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