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The world is a busy place today. We have to rush through the hours to follow our strict schedules and constantly be at par with this upbeat milieu. This agility has opened the gates of digital technological advancements compelled us to utilize the comfort it grants and savour it in the finest way possible. These advancements though are not just limited to marketers; they are equally accessed by our customers leading to the rise of consumerism. Our customers know exactly what they need and their pursuit comes to an end when they discover the desired product/service through marketing. But is that the extent of it?? Find the product and buy? No, they want to know more about it, all the how’s and why’s should be answered before they make their ultimate decision and this is where content marketing begins. What are the Different Types of Content Marketing for Your Business?
Content Marketing simply means creating and displaying valuable and relevant content to captivate your target audience and then derive profitable actions from them. To sustain your business, it is vital to have some exquisite content on your digital platforms so that your audience can access it and extract the information they need and turn themselves into a customer. So what are the different types of content marketing techniques that we can use for your business?
The most popular form of content marketing, blogs are the best way to attract customers and increase your website traffic. They particularly correspond with your products and services and provide the piece of answers which your consumers are seeking about your business. While creating blogs, research the topics that resonate with your products/ services, figure out the keyword your audience uses while searching for a company of your domain, write in SEO friendly manner, use easy to understand language and try to answer all the questions of your consumers.
E-Books are an effective type of long-form content that allows businesses to extrapolate on their content and provide value for their leads and customers. The E-Book can be terrifying to write as it requires lots of time and precision but it need not belong, a 5 to 10 page of content will suffice. It should provide insight into your target audience about their needs and challenges. Remember, it’s not about selling an ad to your audience; it’s about building a relationship so that they trust your brand and come to you when they’re ready to make a purchase.
While preparing Case studies, you are illustrating the scenarios where your business helped a specific client or customer to become successful. Consumers value case studies because they can understand how your business is going to aid their lives or work so giving an example would intrigue their interest and persuade them to try your brand at least once.
You may have heard the phrase ‘a picture worth a thousand words’ well it wasn’t just said without a reason right! A powerful image is impactful and easy to share. You can convey a lot without even writing a single letter on it so make use of this epic tool with stunning graphics to fascinate your audience.
When we combine images with a little bit of information we create infographics. They are basically used to depict statistics or any process in more of a visual format which helps the viewers to clearly understand the value of your product/service or why yours is better than others.
What started as a joke has now evolved to be one of the best ways to market product/service of any kind. You turn to any digital space you will always find a meme. They are light and humorous and actually have the power to go viral within seconds. They attract a huge amount of audience attention which can help you generate organic traffic to your digital channels.
One-third of online activity is spent watching videos. It’s the most effective and rapid way to grab audience attention and keep them engaged. You can provide a versatile set of content to your audience like DIY videos, behind the scenes, how-to videos and demo are regarding the product/service helps audience to figure out things in a better way.
Just like case studies, testimonials are also content of authenticity. Nothing is better than hearing the reviews from the consumers who have already used your product/service. You can post it in the form of an interview as well where the consumers answer all the general FAQ’s regarding the product.
Consumers would love to hear it from the experts. You can conduct a live webinar session with the industry expert and urge consumers to address their queries to the expert. In this way the consumers will develop a trust factor gory our brand and professional guidance will help them to understand you better.
This form of content is gaining momentum because it the most convenient way of grasping information. You can listen to them anytime you want and in any way (even while driving) which is quite impressive.
These are the different types of content marketing techniques that we can use for your business. You also have white papers, presentations, surveys, checklists, contests, social media challenges, forums, guest posts, paid advertising and many more to cater to your content marketing needs. You just need to choose the right one for your business and then let it work its magic.
We Love Digital Marketing is the best digital marketing agency in Toronto. We provide an impeccable content marketing strategy for the businesses in Toronto and assist them is building a relationship with their customers. We also excel in other digital marketing services like SEO, SMM, Email marketing, Web development, Graphic designing and many more hence becoming your one-stop solution for all your digital aspirations. Visit our website for more information.
