Nowadays, brands and employers recognize the significance of diversity and inclusion across various aspects and are taking genuine steps to ensure accountability. While digital accessibility refers to ensuring accessibility for individuals with disabilities such as visual or auditory impairments, it is important for Digital marketing companies to note that neurodivergent individuals may have hidden disabilities that can impact their online experience. It is estimated that approximately one in seven individuals are considered neurodivergent, making up a significant portion of the global population. These individuals perceive and experience the world differently than neurotypical individuals, whose brain functions are considered "standard."
However, for neurodivergent consumers, the experience of interacting with digital marketing companies can be challenging and exclusionary. So take a few essential steps and make the experience more inclusive and accessible for neurodivergent users:
Neurodivergent individuals may have difficulty processing complex or abstract language, making it important to use clear and concise language that is easy to understand. Avoid using jargon, slang, and idioms that may be confusing. Instead, use simple language that conveys the intended message clearly. According to a survey by Statistics Canada, nearly one in seven Canadians aged 15 years and older has a communication disability, which can include difficulty understanding spoken or written language. This suggests that using clear and concise language is not only important for people who are different but also for a significant portion of the population.
Consistent branding is essential for creating a cohesive and recognizable brand image. For neurodivergent individuals, consistency is particularly important because it helps them recognize and navigate different aspects of the brand. One example of a company with consistent branding is Tim Hortons. Tim Hortons’ branding is consistent across all marketing channels, including its website, social media, and physical locations.
According to a survey by the Canadian Internet Registration Authority, 23% of Canadians with a disability say that they have difficulty accessing the internet. Ensuring that your website is accessible can help ensure that neurodivergent individuals can access and engage with your brand online. Some common ways to make your website more accessible include providing alternative text for images, using clear and easy-to-read fonts, providing captions and transcripts for videos, and ensuring that your website is navigable using a keyboard. If you’re wondering how, A top digital marketing agency can be the perfect savior!
Visual aids and multimedia, such as videos and infographics, can be particularly effective for engaging atypical individuals. These media types can help break down complex information into smaller, more digestible pieces, making it easier for them to process and understand.
Neurodivergent individuals may prefer to engage with brands in different ways. Providing multiple channels for engagement, such as social media, and email. For this chatbots can help ensure that all individuals can engage with your brand in a way that is comfortable for them.
Inclusive marketing materials can help not just neurodivergent people but others from marginalized or oppressed backgrounds feel seen and represented. Consider using diverse models in your marketing materials, including models with disabilities, to help create a more inclusive image of your brand.
Creating digital communications and designs that are accessible to neurodivergent individuals and individuals with disabilities is crucial for digital marketing companies. This prevents excluding and alienating individuals based on their differences and helps your brand reach a broader audience of highly-engaged and loyal customers.
So the matter of the fact is that crafting a digital marketing strategy that thinks about different people is a step towards a more equal and just world and We Love Digital Marketing would gladly stand beside you in your endeavours!
Also Read: 9 Proven Psychological Marketing Tips For Better Results
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