With businesses turning to digital platforms to market their products and services left and right, the competition to create unique posts that garner a lot of attention has been fierce. One foolproof way to ensure that your business’ online platforms get a lot of traffic is by having a social media post that goes viral. Going viral is one of the most coveted dreams of a marketer, because that ensures increased brand awareness among the public, and boosts sales in an instant. That’s the beauty of digital media, everything happens so fast! So looking into a viral post, we will explain everything.
But how is it that businesses go viral? Sometimes it’s by chance, but some other times it’s because of a group of talented individuals going over a master plan and carefully curating a post that will definitely go viral. So here we will be looking at some of the aspects of viral content, and how you can make it too.
This is a given. In order to get people to like your post and talk about you, whatever you post should have innate entertainment value. For this, you will have to understand people and what they are attracted to. This could be a television show loved by millions or a social campaign supported by many. Or it could just be a random concept that people find appealing, like the video of a rat dragging pizza down a set of stairs that went viral.
People love to relate to others. It makes them feel less alone and more seen. This is another reason why you should know your audience well. If you know what strikes a chord with them, you are already almost halfway there to having a viral post. In order to stay ahead of what your followers find relatable, you can keenly track the latest social media trends on platforms like Instagram, Youtube, and Tiktok.
In layman's words, your post should evoke a feeling in your audience. This develops a deeper connection with them, which drives them to take action and support your business. Take Dove’s ad campaign for instance. Instead of publicizing themselves as a soap brand that cleans your skin, they lay emphasis on self-care. People like being talked to like that.
We are a digital agency based in Canada that specializes in the digital marketing niche. Our have a group of talented and determined individuals who aim to create content that catapults your business to success. We understand every detail of the digital marketing sector, and use our knowledge to come up with creative content that ensures attention to your business’ online pages. We can build for you a unique and excellent online marketing campaign that is sure to put you in the eyes of the public. Our customers are of the highest priority to us, and we aim to get you the most profits at the lowest level of expenses.
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