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Before diving straight into the topic, let’s drop a quick introduction; what exactly is PPC? PPC, short for pay-per-click, is a marketing strategy which is used as a search engine advertising method. Pay-per-click refers to generating clicks to your website, alongside the organic clicks. You must have seen those sponsored ad banners on several Google search pages. Every time you get a click to your website via one of these ads, you have to pay a certain amount to the search engine which is promoting your website. Pay-per-click simply means paying when you get a click. Let us discuss How To Use PPC To Grow Your Business?
What are the different options to get rolling with Pay-Per-Click Marketing? There are various options, of course, but we will only discuss the ones that are destined to help your business grow.
Formerly called as Google AdWords, Google Ads is the most popular and frequently used platform for Pay-Per-Click Advertising. Google Ads requires its users to bid on specific keywords that they want to use for their website promotion and pay every time the advertisements receive a click.
Each time a search is commenced, Google draws a set of bidding advertisers out of the many and makes them appear in the ad lot on the search result pages. Drawing ‘lucky winners’ is an unbiased selection, in fact, it is determined by certain factors like the relevance and quality of keywords and text used in the advertisement. There is also another key factor, which is the biggest bid. Advertisers who make bigger bids are more likely to appear on the ad space. Now, how is it decided where the selected advertisers appear on a search result page? Google uses a metric calculation called Ad Rank which multiplies the CPC Bid and Quality Score of the advertisers.
CPC Bid is the highest amount of money that an advertiser willingly spends to make their chances of getting chosen higher, whereas Quality Score is the click through rate of a website as well as the relevance and potential of the ads. Quality Score plays a big role in reflecting on your CPC; Cost-Per-Click. Pay-per-click using Google Ads is a win-win situation, regarding the fact that you are likely to appear on search page ads while simultaneously reaching your target audience who are on the lookout for your products
The entire plot of PPC advertising revolves around keywords. Keyword Research is a strategy which helps in building a successful PPC ad, meant to help Google advertisers grow exponentially. Although it is a time-consuming process, it is incredibly necessary. Keyword researches should be detailed and capable enough to pick out the most refined terms to enhance the quality of your ad building. Doing a one-time research for keywords is not at all enough! There are thousands of long-tail and valuable keywords that you might miss out on without proper keyword research.
Keyword research is partially a science, and partially an art which can surely boost the traffic rate directed to your website. What kind of keywords do you need for this?
Pay-per-click is ideal for both the advertiser and the ad consumer. Advertisers get a unique platform to put their message forward, while consumers on the receiving end are likely to get personalised ads of the services and products they find relevant. PPC acts as a medium to transfer data to those who might be seeking it. Data in this context is ads. The higher your ad ranking is, the more profitable it will prove to be. Plus, most people click on ads on the top of their search history because they find it assuring.
The scope of digital marketing has empowered innumerable business holders to expand their reach and achieve bigger. To get started with the several different opportunities at making your business stand out and expand, it is very important to set a target audience. Believing that everyone is your target audience would, honestly, not get the work done.Your target audience should be a dedicated list of customers who are likely to engage frequently.
Once you’re all set with your audience, PPC or Pay-per-click is one of the most advantageous advertising solution. After all, Google tracks about a whopping 3.5 million user record every day! With the right tactics and strategy, you’re bound to make the most out of it. We Love Digital Marketing is a marketing agency in Canada, available at your service to provide solutions that are result oriented. How To Use PPC To Grow Your Business? We help you figure out the most convenient and beneficial plans to reach your target audience and offer them your services. For more details, browse through our website.
