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In the enormous realm of Digital Marketing, SEO is the king. If you are familiar with digital marketing aspects then you must know about the buzz SEO has around itself. So, what is SEO? SEO stands for ‘search engine optimization’. What exactly search engine optimization means? It simply means earning a high ranking or being visible on search engines platforms organically or without paid promotions. How does it help our business? Now whenever we go for an online search we type our query in the search bar and then run the search option. We are immediately greeted by results page which is mostly links to other websites or web page that are our potential answers.
SEO is commonly used to generate traffic for your website or webpage. Making your website accessible to the search engines and SEO friendly is the first step that you should take while preparing marketing strategy for your business on the online platform.
People conduct search every second for information about any topic, product or service. Therefore, being visible on the first page of search result is indispensable.
For users, it’s just type and click but there’s an extremely complicated process carried on behind the search engines.
Search Engines keep on changing their search results from time to time that is because they are constantly updating their algorithms and ranking factors. They use web crawlers or bots to crawl on the pages available on web, collect information, prepare an index and then hand it over to algorithms to assess.
Algorithms work on those ranking factors. They analyze each and every page on the index, verify it with the factors and then display the chosen ones on the results page.
That’s the part about search engine in SEO. Optimization is related to the content that we write on our website, starting from the title to the description, everything should be relevant and depicted with specified keywords.
SEO forms a part of inbound marketing as it is the customers who choose to visit your website. Through SEO you only attract the crowd who is genuinely interested in your website’s information and not just visiting.
Keeping tabs on what users are looking for is an unceasing process. Search engines are aware of this user trait so they keep updating themselves accordingly. As SEO is governed by those updates, the website or webpage needs to incorporate the required changes per se. Example, if updated ranking factors are quality content, website speed, device compatibility and bounce rate then you need to review your website’s performance and implement those changes on immediate basis.
Most people do not realize it but SEO is an investment for their business. Spending a considerable amount of money on being visible on search engine’s first page is worth the cost incurred. SEO professionals do not charge heavily unlike other marketing categories and the cost in automatically recovered when you attract huge traffic on your website which leads to increase in sale and return on investment.
Being on top of the search result page portrays your brand as credible and trustworthy. A higher ranking means that your website surpassed all the terms & conditions. It was considered a relevant and genuine source of information for the user query. This not only helps in building a sense of trust among the users but also increases your brand awareness among them.
SEO is not constant, it keeps on changing according to user requisites thus it is important to keep a track on websites performance and health. Through analytics we can get a greater insight into our customers like their demographic information, their behavior, interests, duration of activity and so on. This helps us in improving our SEO strategy. We can find suitable keywords and content that engages them and increases their visit time on our website hence strengthening our ranking position.
Not being on page one of search engines is as good as not existing on them. So how do you boost your ranking on search engines?
A keyword implementation requires a lot of research. Your keyword should be significant, to the point, it can have both long tail keywords and short tail keywords, and should not depict the ones which have less traffic. Try A/B testing method to recognize which keywords are giving you a higher rank and which are lowering you down.
Qualifiers are like adverbs to keywords. They add meaning and precision to them which helps in attracting more users to your website. Words which demonstrate time/date, intent, price, quality, location, offers, and adjectives are known as qualifiers.
Search engines strive to give best results to their users. They keep updating their ranking criteria constantly. It is important for your website to comply with those set criteria’s to remain atop of the result page. Negligence in updates can cause your ranking to go down thereby reducing your website’s validity.
Keep your content as per user’s concern. The traits and interests keep on fluctuating and it is your responsibility to understand those changes and modify the content of the website conforming those. There can be emotional content, offers, some informational facts, new products or a testimonial that attract the attention to website and holds it. Engagement is the decisive factor here. The longer the users stay on your website the better the ranking.
These are some of the important factors that help in getting good SEO Ranks. However, to be the best, you must choose a professional digital marketing company with good amount of experience and proven results
We love digital marketing is the best digital marketing agency in Toronto, providing affordable digital marketing services in Toronto. We are the one stop solution for all your digital marketing hassles, we employ several strategies and tactics like search engine optimization, personalized emails, content marketing, pay per click, link building for your website thereby improving your ranking on SERP.
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