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To survive this chaotic hustle-bustle of the world, apps have become one of the essentialities to manoeuvre us through our day. Whether it is reading the news, finding out traffic fewer routes, a café for a quick bite or to keep track of your schedule, apps are constantly managing these micro-moments of your lives with great competence. Every aspect has an app built for it, can you believe that! For food, for exercise, dance, photography, accounts, awareness, you name it and an app is there. No qualms that people download at least one app every day. But here comes another side of the coin, where some apps are downloaded by millions, some apps are abandoned in the download store and some are not even used once. That’s how vast the competition level is and we are certain that you don’t want your hard work to taint in a corner. So to avoid that plight, we decided to discuss a trend in the digital world: Mobile App Marketing. Now, what is mobile app marketing, why it is done, how to make it work and rest all the other subjects will be covered in our blog? So let’s get on with it!
Just like any other product or service of your brand, your app also needs some exposure and marketing. Today, almost every brand has an app of its own. It stimulates a closer relationship with your customer as they can easily reach out to you at any point of time.
So mobile app marketing means, developing those meticulous, unparalleled marketing campaigns and strategies to reach out to your customers, make them aware of your app, prompt them to download and then continue to give them a one of kind experience throughout the life of your app.
Mobile app marketing involves user interaction at every stage. It’s an ongoing process; you will have to keep on analyzing the behaviour of your target audience as well as the in-app performance to make continuous improvements. Eventually, the objective is to acquire users which will not only engage with your app but also become a loyal promoter of the product.
This marketing genre works in different phases. The first one being pre-launch, then awareness, then acquisition and then finally comes the last, retention phase.
After that start with your advertisement campaigns. Use social media, blogs paid advertising, press release and other means to create the buzz around.
You can also try to optimize your app store content for better search results. You can try to create video teasers or demo for the app as video content grasps higher attention. You can try cross-promotion with another app as it leverages new audience and downloads.
Awareness- At this stage, you want to attract the potential users of your app but how to do that? Simple, research and buyer persona. Conduct thorough market research about your customers, competitors and then create your ideal buyer persona. Buyer persona addresses the goal of the users and the challenges they face. This creates a base plan for the future journey and helps you to customize your app according to their preference.
Acquisition- Every business requires funds to operate and these funds are sourced from the customers. So now if you have built an app and advertised it as well, you would want people to operate it. The acquisition adds monetary value to your business and that occurs when users download your app or make an in-app purchase, make an account on it or increase the usage time. Use those compelling marketing campaigns to increase this number and try to make this process easy for the users.
Retention- Your customers are the mettle of your business. If you cannot keep them satisfied they will leave you for a better brand. So the key here is to stay in touch with them and grow the relationship. In-app messaging, push notifications, surveys, feedbacks, rewards, loyalty programs, exclusive offers and personalization are some of the ways that delight your customers and on the other hand, it obligates them to use your app for future deals.
From this blog you might have got a precise idea as how important it is to promote your app. So we hope you are going to apply some of these tactics and give your app a new spirit.
We Love Digital Marketing is an accomplished digital marketing agency in Toronto. With more than ten years of experience and knowledge, we are now at your service. We offer services like Search engine optimization, Content Marketing, Web design & development, Pay per click marketing, Strategy consulting and Social media marketing at an affordable price; so if you think budget is the major constraint for you, well it’s not for us.
We love what we do and it reflects in our work. Sixty-five plus satisfied clients and above hundred successfully completed projects, we assure you to deliver an extraordinary performance from our talented team and we are there to support you at every step. Take a leap of faith and hire us, we are sure to leave you ecstatic and loyal.
