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Artificial Intelligence (AI) has been advancing now for decades, and it shows no signs of slowing down. It has touched various different industries and helped them grow, from the back-talking assistant Alexa to Tesla’s self-sufficient car. They have also made their rounds in digital marketing and by the looks of it, they’ll be changing the future of digital marketing for good. In this blog we'll talk in details about what does artificial intelligence do for digital marketing.
In the past, digital marketers were wary about implementing artificial intelligence strategies in their digital marketing campaigns. But as more and more big names, like Amazon, started using it in their campaigns, its cause gained momentum in the digital marketing industry.
For instance, Amazon utilizes AI to show users only products that seem interesting to them by analyzing their former activities on the site. This increases the chance of consumers being tempted to make a purchase, and them coming back for more later on.
Artificial intelligence mimics the human brain to “trick” you into thinking that you are interacting with a human being. It almost feels like a really caring friend when you think about it, by the way it notes down your likes and dislikes based on your past actions and puts forth suggestions it knows you’ll like.
It’s not as simple as stated above, but that’s the gist of it. Its customer relationship management system records maximum information about the customer, which marketers use to pitch services and ideas that they know customers want to hear.
Chatbots stand at stark contrast to regular customer service offered by real people. Firstly, chatbots allow businesses to move past the “one-on-one” form of conversing with customers, and provide help to many customers in different parts of the world. Furthermore, chatbots don’t require off-time, so they can work around the clock and answer various queries from different time zones. Chatbots can also allow customers to converse in a language that they’re comfortable in, unlike with manual customer service. Overall, chatbots help businesses tackle more customers at lesser expenses.
Have you ever had moments where you were confounded by finding ads all over your social media about subject matters you’d just talked about in real life? Did you panic thinking the government was spying on you? We assure you that that wasn’t the case at all, it was artificial intelligence spying on you.
AI, as mentioned earlier, analyzes your activities on your phone to receive information about you, including your age, gender, interests and your search history. It uses this information to send you specific digital ads that cater to your personality. This technique has been used by so many platforms, two of them being Facebook and Instagram.
Artificial Intelligence in digital marketing is mostly centered around finding out what each person is interested in, and marketing to them accordingly. As it has gained popularity, it has become more common in businesses, and when it joins forces with digital marketing, it has the potential to completely change the business world.
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