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What are Pop-Up Ads?

What are Pop-Up Ads?

Oh god not again!!!!

No guys!! I haven’t lost my mind I just encountered the maniac that keeps prying on you every time you visit a website and unhinges you from your task in hand. Just take wild guess, it annoys the hell out of you and creates an obstruction while you’re surfing on the web, yes you guessed it right they are the legendary and globally detested Pop-up ads. As much as they are despised, they are a component of marketing world. So what are pop-up ads exactly?

Pop-up ads are a form of online marketing that are displayed on our web windows using a combination graphical user interface, Java scripts and Adobe flash, tough one right? So in easy words, they are those small window ads that you see on your screen when you visit a website.

They are generally employed to seize the attention of users, even for a span of a second. They aid in generating leads and increasing subscriber’s list. They come in various forms that you may or may not recognize as they have disguised themselves with evolution in marketing. The newsletter subscription window, the discount ads, the going to soon display, they are all pop-ups and they all have one intention that is to retain your engrossment but have a different course of action.

Types Of Pop-Up Ads

  • Exit-Intent Pop-Up- This is the type which approaches you just moments before you are about to exit the website you are surfing. The moment you start navigating your cursor towards the exit sign is the moment that triggers these kinds of pop-ups. They are mostly discount of feedback pop-ups which try one last time to captivate you and make your stay at the website for long.

  • Fun Pop-Up- These pop-ups appear in the form of games out of which most popular is spinning the wheel. It is an extremely persuasive technique because there is no loss factor for the users. The elements of the wheels comprise of different types of offers and users are usually intrigued to win any one of them.
  • Two-Step Pop-Up- Instead of popping up just one window, the marketers use two or more windows for pop-ups for a prolonged stay of the users.
  • Scroll Pop-Up- This type of pop-up surfaces when the user has scrolled through a certain amount of data on your website or webpage. It demonstrates that the users are genuinely interested in your website/webpage and they might want to know more about it. E-books, blogs, newsletters are the most commonly used example of such type of pop-up ads.

  • Click Pop-Up- This type of pop-up activates when a user clicks on it. They are regarded as the least intrusive form of pop-up because they are not automatic; they are dependent on the user’s approach and intention.
Vector image of register bar icon
  • Time-Bound- These pop-up ads emerge after a certain span of time that the user has spent on your website/webpage.

Pop-ups are not of the recent era, they actually commenced with internet’s advent. Earlier they used to cover the whole screen of our device but now they a just of adequate size.

The thing that should spike your curiosity here is, if they are so invasive why are they still in use? So let me tell you a fact, no matter how much you hate the kind, pop-ups actually work wonders! If they are properly designed, relevant and provide value to the users they can actually help in conversions.

Here Are Some Tips to make your Pop-ups a little less intrusive and more of significance.

  • Always plan AB testing with pop-ups. They are not right for every website/webpage so make sure you evaluate the different versions of your pop-up and decide accordingly.

  • Don’t just bombard users with pop-ups the moment they visit your website. Give them some time for evaluation and analysis and then subtly introduce your thoughts.

  • They should be designed exquisitely. They should be clear in their message and aesthetic in feel so that users actually pay attention to them rather than just exiting them.

  • Offer something of benefit to the users. Even if they don’t buy from you, the offers you display might lead them to subscribe you which is better than getting blocked right!

  • Make them in an ‘easy to dismiss’ mode. The last thing you want from your pop-up ad is to be a hindrance in user experience. That’s why your close button should be as prominent as your call to action button.

  • Respect your user’s preference. If they don’t want to subscribe to your pop ad don’t show it to them in future and do not use negative or aggressive remarks on display when they close your pop-up.

Always remember your pop-up ads are just like any another means of advertising, you provide something of relevance and users will respond but if you try to force it down on them they won’t reciprocate positively. They represent your brand and you do not want to be in the negative frame of consumer’s mind. So it is better to research your user data and develop your strategy appropriately. Implement all the above tips in the right way and you can definitely witness a change in your brand’s value.

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