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Instagram is a powerful social media platform that has seen a rise in popularity over the last few years. With such an engaging and visual user base, it's no surprise that brands are using this platform to reach their target audience. However, many marketers find themselves struggling with how to increase Instagram engagement on posts.
This post will provide you with ways to boost your Instagram engagement rate - increasing your follower base while also getting more likes and comments from other users.
You must know who your target audience is. If you are looking to sell shoes, chances are there isn't much of an overlap between someone that shops for shoes on Instagram and someone who would buy a new TV online.
Do some research before creating accounts on social media platforms such as Facebook, Twitter, or Instagram. This will allow you to get the most out of your investment in these sites without confused or frustrated followers who aren't interested in what you're offering.
If you never post, no one will notice you on Instagram. Take some time each day to schedule out posts about upcoming promotions or any new products that are coming out soon!
Post regularly so followers can find you easier in their news feeds.
People love free things, and nowhere is that more evident than on social networks. The idea of getting something for nothing is a powerful draw to users. If your marketing strategy involves giving away free products or services in exchange for Instagram "likes," get ready to see a spike in those numbers.
You can set up your contest with rules & regulations and once it's over you'll be able to use these as a resource as well as letting others know how successful giveaways are when trying to increase Instagram engagement. Be sure to encourage people to share your giveaway too!
Hashtags are a great way for people to find your content, but using them incorrectly will have a negligible impact on how many followers you get or the number of likes or comments.
Identify target markets for your business & create specific combinations of tags that will further define what is going on in the picture or what it's all about. Create synergy between posts by placing relevant tags - this means instead of adding ten different tags to one post, use two or three related ones that tie them together better - such as combining hashtags from previous posts into new content where there is something similar going on.
It's important not to overdo hashtags (which should really only be used sparingly anyway). Adding a bunch of tags may just dilute the effectiveness of the tags themselves by obscuring them with meaningless ones.
The key to leveraging the power of Instagram for business is not just posting content that you find interesting—your followers want to see relevant material or awesome posts as well.
Our team is always available if you have any questions or need a bit of help when trying to increase Instagram engagement for your business!
We Love Digital Marketing is a leading digital marketing agency in Canada. We specialize in SEO and PPC services besides other digital marketing services to help businesses get ranked, convert leads, and increase sales online. Contact us now for a consultation!
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