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Our curious mind has always been on a quest for something extraordinary; something that causes a revolution, something that contributes to mankind’s augmentation and that something was the emergence of social media. From generalized online community interaction with Geocities (1994) to user-centric Six degrees (1997), we have enhanced the ways people can communicate and stay in touch with each other. Social Media’s today are the most popular thing trending in the internet world. In 2020, there are 3.81 billions of people using social media and I really doubt this growth is ever going to slow down so why not dive into this realm and get to know about the top 5 biggest social media sites in 2020 (based on marketing usage).
Founded in 2004, Facebook is hands down the most widely used social media. With approx. 2.7 billion monthly active billion users Facebook has gained tremendous popularity amongst every age group. This was the first social networking site after Orkut that gained such momentum. Facebook serves the needs of both domains- Business and Consumer. Where our consumers are there to stay connected with their friends and relatives, business domain strives to achieve a milestone by engaging them to their business page. It is vital to have a Facebook business page so that you can reach your customers on a large scale and provide them with relevant information and details about your business product/service along with that try to become part of community groups that are related to your business, you will find an enormous amount of business opportunities and you can stay up to date with the latest development and industry experts.
Founded in the year 2005, Youtube is an online video streaming platform with over 2 billion monthly active users. Youtube provides visually appealing user-generated content in the form of videos. You can stream movies, documentaries, TV shows, music videos, Video Blogs, live streams and many video format content but Youtube is not restricted to just streaming, it is a crucial component in content marketing strategies. If your business can benefit from video contents like tutorials, reviews, education, interviews and so on then reaching out to those 2 billion people is a must. You can start your Youtube Marketing campaign by using SEO and Youtube ads. These ads are displayed either at the start or in the middle of the videos and you only have to pay if a consumer watches it for more than 30 seconds.
This photo and video sharing social media site was launched in the year 2010. With its huge acclamation by over 1 billion users, Instagram is now home to Influencers, bloggers, small businesses. An interesting stat which I found about was around 70-80% have made a purchase from Instagram! That’s huge right! This shows that you have your target audience right on the platform and you need to have your presence. With Instagram’s business page, you are ready to exhibit your brand and with rich analytics features, you can keep the track of your business page and work on the improvements effectively. Also, remember Instagram is suitable for visual content so if you are a B2C and want to showcase your products to your audience then this is the platform for you.
Launched in 2003, LinkedIn is a business and employment-oriented platform. This platform stands out as the ‘professional’s’ platform. Even though its primarily a B2B platform it doesn’t mean it cannot be used for B2C. They are professionals but that doesn’t imply that they can’t be consumers. There is an audience of every industry on LinkedIn and to target them can be easy as compared to rest of the B2C platforms because your area of business is different than B2B companies. LinkedIn also provides with advertising option just like other social media apps and if used in an orderly and strategic manner, the ads can do wonders.
This social media is characterized as a micro-blogging platform with social networking services where users post and interact with messages and Twitter linguistically know as ‘tweets’. With over 340 million users, Twitter also serves as an excellent form of social media to promote your brand and marketing. You can find the CEO of the giant companies, celebrities, politicians and many other influential people on Twitter which is actually the best part of this platform. For your business to grow through twitter you must customize your business page and interact with your followers. Showcase your product and genuine opinions and feedback from your consumers. You’ll be genuinely astonished by the way Twitter works for your business.
By this we reach the end of our list of top 5 biggest social media sites but before leaving here’s a tip not every social media is appropriate for your business. A business that is popular on Instagram might not be surviving LinkedIn so analyze your target audience and their online presence and most importantly the content you want to showcase to your audience. Spend your resources wisely for best results and keep on researching about the changes and updates, this keeps you at par with your consumers and to serve them better.
We Love Digital Marketing is the best digital marketing agency in Toronto. With our expertise in social media, we are also one of the topmost social media companies in Toronto. Our uniquely crafted services are focused and result-driven so give a shot to our team of expert and Enhance your business presence online.
