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The emergence of social media was a benchmark evolution in the history of communication. It was developed so that people could stay connected to each other even after being miles away. Not going down to the ‘first’ one but you definitely remember the trend that was initiated by Orkut, right? Later on the versions just improved and came in the form of Facebook and then followed by the other popular applications like Instagram, Twitter etc. Today social media is more than just a means to stay in touch, with its humongous reach all over the world it has also become a marketing tool. Being popular on social media with oodles of followers is the preeminent factor for success after all who would not like to be everyone’s first choice. With this blog we are going to help you out with some amazing tips to grow your social media following.
It is very imperative that you decide your objectives and goals for being on social media. Is it to just get popular, for creating an online awareness, generating leads for business and so on. The recognition of these goals will guide you to develop your content and formulate suitable marketing strategies for achieving it.
There are innumerable amount of social media options to choose from but not every platform needs to have your presence. Every platform has its uniqueness; your strategies may work for one but not for the other and then maintaining a balance between all of them is a tedious task. It is better to analyze your goals and the platforms on which your target audience already exists in enormous amount, this will generously provide relevancy to your presence and you can easily resonate with your users every time they are online.
Enticing, captivating and entertaining content is all you need to get flooded with followers. You cannot just go about posting anything on your social media platform even if it’s something that is getting ‘viral’. Your social media content is your backbone and it should be treated that way. Whether you are an entertainer, business company, entrepreneur or any other personality your social media should represent the real you. It should show who you are, what you do and what do you want from the audience on the platform. For example if you are a freelance graphic designer then your content should show your work and creativity along with that you should indicate that you are available for commissioned work. Quality content preserves your extant followers and fascinates new ones.
Try to maintain your presence by posting nearly every single day on the social media platforms you are on and not just sporadically. Studies have shown that accounts which post daily get more engagement that the ones who do it once or twice a week. This consistency shows that you are available for your audience and they can reach out to you anytime.
Just being there on social media and posting robotically won’t attract anyone, you need to communicate and engage on the platform. Ask your audience for feedback or what they want to see on your profile, follow accounts related to your field and likes of audience, hold contests and giveaways, react to content you find online and share the works you find appealing by your target audience on your profile. The users will not only appreciate this gesture but also reciprocate them by reposting your work at some point.
Hashtags are the simplest and the best way to optimize your content. They work like keywords for a website and help your content to perform better in search results by categorizing it under a specialty. Some of the hashtags can be used from trending posts which helps the users to discover you in popular section. You can use variety of them on each post and analytics can help you identify the most effective ones for future use.
Achieving your objectives organically consumes a lot of time and effort. If you want something quick and competent you can always go for paid advertisements and collaborations. Paid advertisements are very cost effective and potent in nature. They have various modification factors which you can adjust according to your budget and needs and the appropriate ad will come into picture.
Collaboration on the other hand is the most recent form which is carried out by participating in engagement with other brands or social media influencers. They are already established and being promoted by them gives your brand the necessary hype and you are able to reach new prospective customers with their help.
All these tips and technique might not work overnight but they will definitely make you steady in your approach. These tips actually help you get authentic followers which provide legitimacy to your profile. You can always experiment with your ways, content and strategies and see which one works the best for you.
With pandemic culture, the use of social media has increased considerably and its time where your social presence has the power to make or break your business. So to be on the safer side it’s always better to hire a professional to achieve you goals. We Love Digital Marketing is the best digital marketing agency in Toronto which assists you with the right guidance and strategies for your business type. We value your business and that’s why we are also trying to be one of the most low cost digital marketing service providers so that you don’t have to give up on your goals. Our team works with absolute resolve and has hands on training in the field. With years of experience it is still driven by determination to make your business reach the pinnacle of success and prosperity, thereby choosing us can really change your future.
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