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The humor world took a new turn with the onset of memes. With catchy, relatable pieces of content or pictures, memes have made a major impact on the social media world. Besides that, the success of memes and their role in digital marketing is also pretty high.
Started with the "baby cha-cha-cha” or dancing baby meme, a video of a 3-dimensional baby dancing, we entered into a new tunnel of humorous content. The role of memes has remained the same since the time it began. The only difference now is that any habit, statement, or even a normal incident. Memes have now become an important part of Internet history.
Memes are mostly used on Snapchat, Instagram, Twitter, and Facebook. They mainly target the audience of the age groups 16 to 35 years because that is the main demographic on these social media platforms and are also the reason behind the success of memes and their role in digital marketing.
Memes are the reason why everything goes viral. An example for which is the meme of Kermit the frog sipping on tea, Lipton tea used this for marketing their product. Very smart use of these memes to impress the audience also increases the engagement. This way, Memes help connect like minded people and the relevant audiences
An example of advertising through memes is Netflix. After the release of Birdbox, Netflix's original movie. To gain an audience and make people watch the movie, Netflix started a chain of memes that had the lead actress, Sandra Bullock blindfolded. This image led to the creation of more such memes on other pages and platforms raising curiosity among the ones who had not watched the movie to give it a watch.
In America, Ruffles had produced a range of potato chips. To show how good the chips were, they released a meme on twitter of a cartoon making an angry fist. The meme said, “Whenever my roommate eats all the Ruffles.”
Such tactics show how the businesses bring about a fun creative side of memes to market their product and attract consumers to try out their services or products.
The success of memes and their role in digital marketing has a massive impact on the audience as it drives the viewer to the website increasing the business’s audience, customers, and reach.
However, certain factors need to be kept in mind before you use this path to reach your customers.
It would certainly not make much sense if the meme, its content, and the brand’s product or service offered are not relevant. It would confuse the audience. So, there should be relevant information that drives the consumer to check out your website.
Some memes do not have a long span and start getting outdated over time. Using a meme that has gained popularity and is keenly read by the viewers is the suitable one. For example, the meme that has a kid making a strong fist to show he has won or has been successful. This meme is evergreen and has been going on for years and is also called the “success kid”.
The audience wants new, creative ideas. So, to gain their attention, businesses must come up with new ideas. This content should be simple, natural, and relatable.
Memes have already conquered the internet and are always coming up with new and humorous content. Using memes for digital marketing gives rise to Meme marketing which is one of the new, most effective ways of marketing your business. The success of memes and their role in digital marketing helps you enhance engagement and attract the audience to your websites and social media page. But, for an effective and efficient way of doing so, it is important to know the pulse of your audience and understand their interests and the relevance of memes with your business. Here, the need for consulting a digital marketing agency for complete guidance arises. It is also very important to choose the best for your business.
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