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I remember reading a few lines by Mahatma Gandhi- “Customers are the most important visitor on our premises, they are not dependent on us, we are dependent on them. They are not an interruption in our work. They are the purpose of it. They are not outsiders in our business. They are part of it. We are not doing them a favor by serving them. They are doing us a favor by giving us an opportunity to do so”. These lines impeccably presented us the ultimate truth, the ultimate strategy and the ultimate objective i.e. it is the consumer who can make or break any business. They hold the power, the power of reviews and the power to buy.
In earlier days, consumers did not have exposure to any knowledge or any media that was managed by them. There was no way from where they could gather any data regarding the product they wanted to purchase which would be authentic and free of brand’s domination. Eventually, that lack of awareness led to disappointments and low satisfaction.
With emergence of internet, consumers were divulged into the vast ocean of information. They were able to learn about the products, about the companies, they were able to comprehend their needs in a better way, they were able to communicate directly with the companies; stating their requirement in the exact way they wanted and so on.
Now, curiosity spurred in the minds of consumers. Due to this sudden shift in expectations, growth in demand and fine quality, the process of ‘research’ took charge. Consumers started spending time online in search of that particular product that satisfied their needs and wants and finally reached to the step where they had to make a buying decision.
Consumer did place their trust in the brands but a part of them always wanted that assurance, assurance by someone with same needs and same frame of mind; meaning experiences of fellow customers. Those experiences helped them to make the final decision of buying. They indirectly were looking out for each other by posting their reviews online. So it’s vital for businesses to exceed the expectations of the targeted audience. The opinion of a fellow consumer can really influence the buying decisions, even if the customer was brand loyal.
Online reviews improve the visibility of any brand organically. The larger the number of reviews the evident the brand becomes on the online platforms.
If there are lots of reviews for your brand then you must be doing something legitimate as consumers are buying from you for a reason.
We already know that reviews have the potential to persuade buying decisions. These usually affect the decision of buyers who have a/b mindset that is having an alternate. Those consumers are on the verge of buying but are puzzled between the options. Having more reviews about your brand will tilt the weight slightly on your side and if you are lucky enough those consumers might just choose you and give you a whooping rise in your sales and revenues.
Reviews will provide ranking to your business in search engines. The more the mentions of your brand the relevant it will be for search engines. With improved ranking and frequent appearances the consumers would be intrigued to explore more about your business which will lead to traffic generation for your website.
Every customer has a different requirement or suggestion for your brand and they convey it through online reviews. Evaluation of these reviews will help you to understand your customer needs in a better way. It will help you to serve them better or make improvements in your product or service. This instills respect for your brand in the minds of consumers.
Do not go for all positive reviews. Consumers abide by ‘no one is flawless’ or ‘you can’t please everybody’ philosophy, which actually is true. All positive reviews for your brand can cause suspicion and presence of few negative reviews adds to the validity of review content. Always remember consumer do not write review about every purchase they make, they write only for the brands to whom they are loyal or have high expectations.
Negative reviews are the situations which can be qualified as worst case scenarios. Taking them into consideration will help you eliminate those cases thus helping you to strive for the ‘delight’ stage of consumer’s journey.
Use the reviews for implementing a good marketing strategy. Target your favorable customers and try to win over unsatisfied ones through you relentless efforts. At the end, your job is not only to improve yourself but also acknowledge those reviews. Try to read most of them. Engage with consumers on a personal level, pay attention to the ones with negative reviews about your brand’s product, understand their problematic condition regarding your product or service and assure them a solution on immediate basis.
This will not only earn you loyalty points but also enhance your brand’s image.
We Love Digital Marketing is the best digital marketing agency in Toronto. We focus on various digital marketing services like Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing, and Web Development. We believe in customer value journey and we provide you with our undivided attention and solutions for all your digital marketing needs.
Our team breathes creativity and take pride in every single project that we get. Our objective is to reach the target audience, get brand recognition, generate inbound sales and obtain better ROI. We Love Digital Marketing remains one step ahead of the competition and uses the best technology to empower their client’s projects and ensure soaring high results.
