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Digital marketing is constantly and in fact, frequently evolving. Every other day somebody is inventing some new technology for a better experience in the digital marketing strategy. As much as it is important to keep up-to-date with the time and trends, it’s also necessary to understand and acknowledge the significance of the digital marketing history. Let us now take a look at the evolution of digital marketing.
The term “Digital Marketing” originated in the year 1990. Although there was the presence of Web 1.0, which is static and personal websites, it didn’t necessarily allow the audience or the marketers to share intimate information online. This was because of the lack of advancement of the internet in that day and age. Regardless, users could still look for important items on the web that they wished to purchase.
This was the time period when clickable online ads were generated and brought into action. This was a significant change in the digital marketing community as it allowed the platform to show pop-up ads to customers surfing through the internet.
The world welcomed its biggest search engine of that time; Yahoo! Not long after Yahoo! had made its debut, it had already received a huge number of users. This search engine shook up the digital marketing industry, giving them better opportunities to advertise and optimize themselves to attract bigger crowds. E-commerce transaction was also performed for the first time in this year.
Following the launch of Yahoo!, some other search engines and tools like HotBot and LookSmart were founded. HotBot was powered by HotWired while LookSmart was an Australian invention. HotBot was a search engine tool that was responsible for showing search results, while LookSmart was a search engine and ad-network.
The internet launched its first ever social media site; SixDegrees.com. This site enabled the audience to make profiles online and connect with other users. Although, it only lasted until 2001.
This is a year of great significance for the entire world, thanks to the introduction of Google. Google is the best and leading search engine in our current generation and has also left a deep, positive impact on the digital marketing field. But Google wasn’t available for the general public at that time.In 1998, two other major things were also discovered, i.e., MSN by Microsoft and Yahoo Web Search powered by Yahoo!.
The year 2000 marked as the downfall and disappearance of several minor search engines. The bigger search engines took this impact as an advantage and started working on maximizing their approach.
LinkedIn, the social media platform specifically designed for digital and offline businesses, was introduced. LinkedIn was very well-received and to this day it maintains its legacy.
The informal online community, MySpace was launched. MySpace went viral among the internet surfers and soon became the biggest platform for people all over the world to make friends and stay in touch with on the internet. This was also the year when WordPress was introduced.
Three major advancements were made in this year. Gmail was introduced, Google made itself public, and Facebook saw the light of the day all in the same year.
The biggest online platform for video content, YouTube, was launched.
Twitter was brought into use in the year of 2006 along with Microsoft’s MS Live Search. E-commerce website Amazon had also recorded some major achievements.
Another year of significant launches; the Mobile manufacturer, Apple, had introduced its first iPhone, online movie streaming service Hulu was launched, and social media platform Tumblr also came into existence.
The modern day’s widest music streaming app, Spotify, was brought into existence in 2008.
2009 is a remarkable year in the history of progress of digital marketing. Google introduced real-time results from the search engine. It also announced a number of products that boosted its reputation among the users of the digital markets; these products were – AdSense and AdWords. Google’s profit schemes were based on advertising on the internet according to the audience’s preferences. AdSense is a pay-per-click plan while AdWords are ads consisting of 3 lines either on the top or the bottom of a search engine.
Another social media platform that promoted online interactions with friends and family, WhatsApp, was introduced. Google Buzz, a micro-blogging networking site, was founded.
Google+ along with Google Panda were brought to attention. These online sources had gained an insane amount of audiences.
Between 2012 and the present, innumerable inventions and impacts were made. Online communities and websites started gaining more and more recognition and the big companies or brands on the internet grew determined to enlarge the business sectors while simultaneously providing top-notch services to their customers and users. Facebook took ownership of WhatsApp and Instagram. Online cookies were developed. Snapchat came into existence. Search engines launched smoother tools for websites to rank better in search results. Social Media Marketing witnessed a drastic growth in the years following. But, the evolution doesn’t stop here. In fact, the evolution of digital marketing never stops; everyday people are working hard in bettering the online experience and it’s policies while focusing on inventions that can lead to further progress in the entire digital marketing community.
This historical graph mainly signifies how digital markets are growing with exponential speed and benefits. To contribute to this progress and development, our team at "We Love Digital Marketing" is here to help businesses reach untouchable heights. Allow us to be a part of the evolution of digital marketing and be at your service, contact details are mentioned down below.
