Our Blogs

Keep up with our Blogs to know more about us, the market, Industry news, latest Digital Marketing Technology and Strategic Discussions

The 5D’s of Digital Marketing

The 5D’s of Digital Marketing

As of 2020, there are 3.94 billion active social media users worldwide and there are 191.4 million active websites on the web. Canada, a country of 37,742,154 people has 33,000,000 internet users. Sounds fascinating, right? But why are we stating Internet facts here? Well, you will find out soon enough.

The statistics above point to the popularity of the internet, how the internet has become an integral part of everyone's life worldwide. The Internet has replaced many of the traditional systems and practices and the most popular of them being the marketing system. 

If you turn the pages of history, you will see Marketing has gone through several phases and it kept on evolving. It started from the simple trade era and it is presently in the Digital Marketing era. The traditional system of marketing meant advertising your products on the pages of the newspaper, television, magazines, and billboards. You place your ad on the classified ad or a solus ad and everyone reading the newspaper will go through the advertisements. You put up a billboard across the street and there's a high chance that nobody will stop their car to look at the advertisement unless it is something very attractive.

Digital Marketing has made the advertising world more profitable for businesses. Simply put Digital Marketing is the use of digital platforms for marketing purposes. The aim remains the same, but the strategy, platforms, devices used are different.

What are the 5D's of Digital Marketing?

The benefits of Digital Marketing are endless. It helps you show your ads to the interested customers only, engage with your customers, pay for an advertisement only when a potential customer clicks on the advertisement and the list goes on. However, in performing these functions Digital Marketing revolves around 5D's. These are- Digital Devices, Digital Platforms, Digital Media, Digital Technology, and Digital Data. The 5D's of Digital Marketing helps to explain the potential it has in connecting the right customers with your business. We have discussed the 5Ds in detail below.

  • Digital Devices - These devices include smartphones, laptops, desktop computers, TVs. The audience uses these devices to stay connected to the brand, view their advertisements and websites. Research states that people use their smartphones more frequently to access different platforms than laptops or desktops. So keep this in mind while implementing your strategy for optimum result.

  • Digital Platforms - In digital marketing, we do not say the different types, but rather the different platforms for marketing. Popular Social Media Platforms include Facebook, Twitter, Instagram, Snapchat, and LinkedIn. Browser like Google is also an important platform because this where your customers look for you, and if you have an effective digital marketing strategy, hopefully, they will find you in Google too. Platforms are where your potential customers find you.

  • Digital Media – Digital media includes different paid or owned communication channels that let brands engage with customers. This includes Email, Videos, Podcasts, Advertisements, etc. You can target your audience with digital media. Through email, you can keep your customers abreast of the ongoing promotions, offers, and new launches. You can upload videos on your website guiding your customers to install your new product. The impact that media can create about your brand is mind-blowing. It can break or make your brand.

  • Digital Technology – This is what the marketing companies use to create the media or the company websites to create an interactive experience for their audience. These include the tools, devices, and systems that creative process, and store data. Companies that use digital technology offer advanced solutions to their visitors like 24 hr chat support, search recommendation, etc.

  • Digital Data – Digital data comprises of personal information of visitors, and customers. Digital data can be collected by survey forms, website contact forms, contests, etc. Data can help you improve your marketing strategy. It tells you what a customer’s interest is, their buying pattern, what they look for in a brand, etc. You can retarget your ads based on this data and give customers a better experience.

Understanding these 5D's of Digital Marketing will help you to utilize the right tools across the right platform to implement a successful digital marketing strategy. The benefits of digital marketing in helping small or large business growth cannot be stressed enough. With a low marketing budget, it will help you achieve your marketing goals for your company.

The sooner you accept the digital change and implement a digital marketing strategy for your company, the better it will be for your company’s growth. In this digital world, several agencies have sprouted up to offer you digital marketing helps, but one such company that truly stands out is We Love Digital Marketing. We are the best digital marketing agency in Toronto, Canada. The strategy devised by our highly experienced team is truly effective to make your company stand out. Our clients are happy and satisfied with our service, and their praises keep us motivated to give you the service best suited for you.

Subscribe to get Free Marketing Tips