Social Media has been a revolution and today no one can deny the power and influence of Social Media over Marketing.
Businesses are spending more on social media advertising. The total social media ad spent amounted to more than $89 billion in 2019. The projected Ad spend is going to see an annual growth rate of 8.7% and likely is reach $102 billion in 2020.
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Organic reach is the ultimate goal for any business but the changes in algorithms are making is difficult to reach larger audience without advertising. This has thereby made advertising more of a necessity