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The answer, for obvious reasons, would be a resounding no but as of late, there’s been a lot of chatter among SEOs about targeting low-volume and zero-volume keywords. So we decided that in today’s post, we’ll discuss this at length and try to ascertain if there’s any merit to this or if is it another overhyped SEO trend about to fizzle out sometime soon.
In the search engine optimization (SEO) community, strategists take into account the relevance of keywords, as well as intent, search volume, and competition in organic search results when choosing keywords. It goes without doubt that monthly search volume is a key metric; A gold mine for SEO professionals is identifying high-volume, high-converting, low-competition keywords. But these keywords are difficult to find, and low-volume alternatives can come in handy.
The general perception is that low volume keywords have low value and thus, will not generate enough traffic. However, it's useful to think about keywords and topic selection in terms of relevance and intent instead of just search volume.
According to many SEO analysts, keyword tools are just one part of the analysis so if there’s a topic which is trending in your industry, then it probably is a good idea to go for it. In other words, it seems like targeting zero or low-volume keywords is an unpopular tactic to find out what’s popular.
Considering that most SEOs target high-volume keywords, it's obvious that low- or zero-volume keywords will be less competitive. These keywords tend to be an indirect way of leveraging topic niches that your competitors usually ignore and thus, give you an edge.
Conventional keywords are extremely broad, so it's tough to come up with content to satisfy all consumers. However, with a low-volume keyword, the searcher is narrowing their focus so they can make a more precise query, making it easier to write for it. This fact also makes them hyper-relevant and more useful in converting users.
With the proper strategy in place and the right tools, your content can top search engine results at the same time, helping to increase your traffic potential.
Selecting keywords and content topics with the primary goal of traffic generation can hold back organic search traffic and keep you from reaching the majority of your audience. By evaluating other factors such as relevance, intent, and competition in addition to search volume when deciding on a particular topic, you can establish a strong, diversified online presence across multiple search engines.
Also Read: The Ways Of Digital Marketing Company
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