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There is a significant growth in the marketing industry in Canada in the past few years, which unexpectedly posed challenges for the western economies. The business and marketing community has shown a rampant growth since 2010, making Canada the 13th largest economy in the world. With the constantly evolving nature of digital media- such as a high internet penetration of 90% in Canada, digital marketing is bound to flourish. Today, in 2020, despite the global recession due to pandemic, Canada successfully continues to provide various job opportunities in different streams. However, the Scope of Digital Marketing in Canada is especially high, also contributing a lot to the employment rate of the country.
With the emergence of the internet and social media, the barriers of distance, budget or lack of ways on the way of benefitting both the public and the companies have been affected firmly. The realm of traditional media that included television and print advertisements are no longer relatively effective in targeting the audience to increase sales. As value for money increased, consumerism doubled. And with the boost of digital marketing, everything just got easier and better for both parties.
Today, we are aware of a product that we are going to buy through the reviews and comments. This also proves how Digital marketing has helped more in consumer awareness as well.
There has been a significant growth in the market demand of digital marketing in Canada and thus increasing the demand for marketing professionals as well. It is estimated that it will even continue to grow as it has advantages that tops over everything.
This form of marketing is now acknowledged as an essential part in every company. Digital marketing started with specialised agencies but now companies from different domains have their own digital marketing team to manage their company sales through digital marketing or promotional activities that take place digitally.
The team members help keep a track of such activities and boost the presence of the brand in market reach. So much so, more and more companies are hiring employees extensively on the basis of their digital marketing degrees and expertise records.
People with education and knowledge in Digital marketing are relatively preferred even more. Further, the salary is decided according to the job profile and experience. Most businesses are located in bigger cities such as Toronto, Montreal, Richmond, Vancouver and Calgary. These are the top Canadian cities for career opportunities in digital marketing.
The fields in digital marketing provide a range of options that you can go for. You can choose to specialise in any specific field, but the possibilities are endless. You can be a social media marketer, a content or SEO specialist etc. in any company or firm. However, the top four digital marketing fields that are pursued the most are as follows:
Digital Marketing is considered as one of the most demanded skills nowadays. As a technical job, it is also one of the highest paid jobs in Canada and other countries. Digital marketing comes with its own facilities such as part timing and freelancing.
If you are an Immigrant in Canada, you are not allowed full time. But with a freelancing opportunity in the same, you can earn a handful. Blogging is a good career option for the youth; youtube and other platforms also provide the options of creating content that can be procured by not just the youth, but people of any age and background. The average annual income of a digital marketer working on a full time basis in Canada is around $65000. If you're a beginner in this field, you can make upto $33000 per year. A Digital marketing intern earns upto $50k annually while the most experienced and senior workers in digital marketing make upto $100,000.
With the growing presence of digital marketing in the country, more and more colleges are taking up the course of digital marketing in their curriculum. This is a mandatory skill for the youth to learn and by making it a part of an educational programme, children will acquire the right knowledge and become competent in it. The Master of Digital Media is a course in the University of British Columbia that offers a graduate programme in digital marketing. This course helps students work closely with clients and gain practical knowledge about the digital media industry. Other programmes such as the Management programmes offered by University of Toronto provides a first hand knowledge that is required for you to become a digital marketing professional.
Some of the skills that are required in Digital marketing are:
To kickstart your career in Digital marketing, it’s advisable that you get trained in at least one or two of these specialised fields mentioned. Apart from these, a bachelor degree in marketing, advertising or business studies is important to start with. Following with a post-graduation degree or a diploma certification in Google Analytics or Google Ads is another add-on benefit for the marketing career.
Some general skills that you can acquire through self development:
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