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Many businesses and website owners that feel they have a solid product try to sell their wares on the web, but they quickly discover that not everyone visiting their site is there to buy. This is where search engine optimization (SEO) comes in, which essentially involves changing your pages and posts so that Google and other search engines will find them more easily, bringing you more traffic that may translate into sales. Let's have a glance at the pros and cons of search engine optimization
SEO is an ever-changing industry, which means that what used to work may no longer be effective, and what works today may not work tomorrow. This article will explore the pros and of Search Engine Optimization so that you can better understand how this practice affects your site or business.
- You can create optimized content quickly and easily: With a little training, anyone can learn how to write optimized content that will bring search engines like Google and Bing crawling to their site. The more pages you create with optimized copy, the higher your rank in Google is going to be – at least until everyone else starts using this tactic as well.
- You can find your competition: Of course, you can also use SEO to check out what keywords and tactics your competitors are using. This allows you to stay on top of the trends and figure out what works and what doesn't work. If you see that a certain tactic is getting their site many visitors, then it's possible that you could use the same tactic to bring traffic to your site.
- Optimized content is more easily updated: If you're like most people, then chances are good that you do frequent updates of at least some of your content. Whether it's adding new products or changing prices or updating your company address, copy that has been optimized for search engines is much easier to update because any changes you make will be immediately reflected in Google's index.
- It can improve your site's SEO: While other factors influence how well your site ranks, optimized content is one of the few things that you have direct control over. If you create lots of great content with keywords and phrases related to your business, then you will likely see an improvement in your rankings.
- You can draw more visitors to your site: The hotter the keywords that you use in your content, the more likely it is that people looking for those terms will visit your site. While this won't necessarily result in increased traffic every time, it does increase the odds, especially if you pick very specific niche-related keywords rather than ones used by many different sites.
- The vast majority of people don't search past the first page: While it's true that some web searchers do go beyond page one, most stop searching after finding the first few results on page one. If your site isn't even on page one, then you're not getting any traffic.
- Keyword stuffing will get your site in trouble: Search engine algorithms are always changing, which means that certain practices that used to be effective may no longer work. This is why it's important to keep up with the latest trends and stay on top of what works. Keyword stuffing – using a keyword over and over again in an attempt to gain higher rankings – is a tactic that Google is getting better at determining. If your website gets flagged for keyword stuffing, you could end up with a penalty from Google and lose all of the traffic coming to your site.
- Search engine algorithms are always changing: This means that what worked in the past may no longer be effective, and what works today may not work tomorrow. While this constantly changing industry makes SEO difficult to master, it also ensures that you are always learning new things to help your site succeed.
- Your website could get flagged if using spam tactics: Using practices like keyword stuffing can have serious ramifications for your site because Google is getting better at figuring out what is spam. On the other hand, if you can keep up with changes in search engine algorithms, then you can ensure that your site's success isn't dependent on just one tactic.
- Your rankings may be short-lived: While practices like keyword stuffing and guest blog posting can boost your rankings quickly, they usually aren't very sustainable. Google looks for high-quality content, and the only way to ensure that your rank remains high is to write content that people will continue to find valuable long-term.
Now that we've covered the pros and cons of Search Engine Optimization, we would now like to introduce ourselves at We Love Digital Marketing. We're the best digital marketing agency in Canada, and offer services such as search engine optimization, social media marketing, and pay-per-click advertising. We have helped countless businesses acquire more customers and increase their profits through internet marketing with our professional and friendly staff. We can improve your site's search engine rankings and what's more, we can help you do it at an affordable price!
Send us an email at info@welovedigitalmarketing.ca or give us a call at +1 437 774 8787 to get in touch.
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