Keep up with our Blogs to know more about us, the market, Industry news, latest Digital Marketing Technology and Strategic Discussions
Most of us who regularly use social media know that memes are already a big thing on the Internet. It’s a go-to place for all sorts of news, be it World War II or the FreeBritney movement. Therefore, it should not come as a surprise that many businesses today use them as part of their marketing strategies. A recent study by YPulse shows that 75% millennials share memes and 38% follow various meme accounts on social media platforms. You also want to join the fun and up your game? Then you’re at the right stop! Today, we will tell you some of the ways you can use memes as tools of digital marketing.
Derived from popular culture like a T.V. show or movie or music videos, meme is a joke or a catchphrase or an idea. Coined in 1976 by Richard Dawkins, the concept is akin to how genes function. He declared that just like genes multiply, ideas spread through the society and make a place in popular culture.
Mostly an image, it can often be in the form of a video or plain text. The formats mostly depend on the joke in question. They can also be inserted in conversations online.
As memes started becoming popular, more and more brands began using them for marketing themselves. Memes’ are super relatable and can effectively communicate emotions, attitudes and ideologies. It is no wonder why memes are hugely in demand as tools of digital marketing.
A giant brand that uses memes almost religiously is Netflix. The reason is in a stiff competitive market, audiences do not just want branded content. They want to engage as individuals having agency over what they choose to consume. And in a way it’s also meaningful as the audience can play with the templates, too. Thus, the field becomes equal and the brand more personal. Both are huge win-wins in the long run.
You could be an online marketing agency that wants to create advertising memes for the clients. Or you might be looking for branding memes to promote your product. Either way, you need to know how to tap into the potential of memes in boosting your company. Down below are few steps to guide you on how to use memes as tools in digital marketing:
Like any marketing strategy that uses social media, memes have to convey to the users your brands values and ethics and principles. You must personalize the memes to suit your target audience. For instance, when Gucci started a meme with a Renaissance painting and a hastag #TFWGucci in 2017, it did not take much time to go viral.
Memes on jokes that are universally popular or issues that touch many lives are more relatable. As such, people connect more to brands using them. AppleTV’s use of a reference from the movie No Country For Old Men is extremely relatable and was a hit among cinephiles.
When you build an ideal customer’s profile such as their age, name, back story etc., you know the details that help create better memes. Zomato’s meme marketing is a case in point.
Memejacking or using memes related to a recent issue is an extremely popular way to go viral. Remember KFC’S Birdbox meme at the time of the movie’s release? It went like “The only #Birdbox you need.” That is a great way to personalize a meme which is trending at the moment. Sales email or other internal communications can also be spiced up this way.
Do not just repost a meme. Incorporate your brand’s slogan or mission into the meme that makes it both original and engaging. Besides earning laughs, it adds to your brand’s visibility. The very popular Drake meme template was used by Brand Factory to boost its sales.
There is just so much happening now that a meme can live for only so long. However, proper timing ensures that it makes good business while it lasts. You need to plan the time of dropping memes to make an impact.
You now know how important memes are as tools in your digital marketing campaigns. They are intensely creative and funny and also forge a communal bond between the brand and its users. It, however can be a tricky field to navigate. We at We Love Digital Marketing, Canada are a fun-loving bunch of people that also know how to boost your brand. The best digital marketing agency in Canada, we offer services like email and social media marketing. We constantly work to make your company the best in the market, using only the best tools at our disposal. Hit us up to know more and do more!
For more information, visit Our Website - We Love Digital Marketing
Facebook | Instagram | LinkedIn | Twitter | Google My Business
