With digital marketing replacing traditional marketing, there has been surge in the number of various digital marketing companies. It is no less than a task to find an ideal Low Cost Digital Marketing Agency.
When you begin to look for a digital marketing agency for your business, you get confused and unsure about the right choice because of all the information that is bombarded to you and it also may not fit your budget and goals.
The better idea would be to do some homework and then start your search. It would be favourable to you if you already know about digital marketing before you start your endeavour of settling in digital world. It would guide you in choosing the best digital marketing agency.
Digital marketing is nothing but marketing of a business “digitally”. By “digitally” we mean, various digital platforms like search engines (e.g.Google), social media (e.g. Facebook, Instagram), Advertisements, Online websites etc.
Digital Marketing agencies conceptualize, plan and implement strategies for the digital marketing of your business. And the good ones do it in low cost without compromising with the results.
The cost that you would be asked to spend in digital marketing would totally depend on the marketing strategy that you choose. Different services are offered under different prices, considering your budget.
It is the most widely used stream of digital marketing. More than 80% consumers use search engines before making a buying decision.
SEO is the technique that brings a website in top results of a search. It increases the brand visibility of a company. For e. g. if a company manufactures and sells makeup products, to bring it in top rankings in a search result, they would use the keywords like “best makeup products 2020” or “easy to apply makeup” etc.
SEO brings traffic to your website by giving you visibility on search engines which increases the conversion rate.
Just like SEO, PPC also increases your online visibility, but ppc is a paid form of advertisement. These are the advertisements that appear on top of the search results. So, basically you are advertising your business to the selected customers who are already in search of a service/ product like yours.
PPC generates great leads through emphasizing on your online appearance. The strategy works on the principle that you have to pay for it every single time it is clicked by a user.
SMO is social media optimization, which means using social media as a resource for the marketing of your business.
The focus of a good SMO strategy is not only to increase your brand visibility but also to increase your brand popularity and reliability. It gives you a great platform for customer interaction and receive orders too.
It is a growing digital market platform and comparatively a smaller one. Surprisingly, there is less competition in it in comparison to other digital marketing platforms.
Depending on the kind of traffic you want to get, digital marketing agencies create a your brand’s social media profile on various social media platforms like Facebook, Intagram, Linkedin, Twitter, etc.
In this marketing strategy the focus is to gain followers and customers through regular posts and updates which are engaging and attract more people. It is like placing attractive ads for the targeted customers who also follow your brand.
The concept of digital marketing is based around a website. Therefore, it is must to have a website for a business to opt for any digital marketing agency. A website gives your business a digital presence where they can reach you and know about your business.
An easy to navigate and user friendly website will help you gain visitors and get conversions. A digital marketing agency which has expertise in web design would design a unique interacting website for you to meet your business and financial goals.
Content is the most important part of digital marketing. No matter what digital marketing service you may choose, if you do not have a good, engaging and to- the- point content, you would end up losing your potential customer.
Therefore, it is imperative that your digital marketing strategy works on creating quality content.
As our name suggests, we love digital marketing and have expertise in digital marketing services. We are a low cost digital marketing agency in Toronto.
We provide high quality digital marketing services at a very affordable price. Our expertise lies in serving our clients at a low cost without compromising with the quality of services we provide, this is what makes us the best digital marketing agency in Toronto.
We come up with specially curated marketing strategies for our clients which can fit their budget and goals. Book a free consultation with us and we will answer all queries related to digital marketing.