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Youtube as we all know, is the paramount tool for watching our favourite videos. However, did you discern that this app also shapes the significance of digital marketing? Now, the larger question arises. Is YouTube really effective for marketing? If yes, then to what extent?
On an average, approximately one billion hours of videos are viewed per day on YouTube. We, just like everyone else, are keen on watching videos of our interests. Hence, it has been forecasted that in the near future, 80% of online traffic and ads will be from videos only.
To answer the mammoth question, YES! You tube is one of the most effective ways for digital marketing. Here is why: -
This tool is the finest source of recreation and pleasure. However, YouTube videos and advertisements also influence the consumer’s preference and taste. They have a major impact on consumer behaviour day in and day out. Due to this, YouTube has become one of the best sources to reach out to the masses and lookout for new customers online.
With each passing day, we have been seeing a a decline in the number of people opting for a cable or set-up box. People have now started tuning into other social media platforms like Netflix, Prime-video and so on in their daily leisure.
However, YouTube to a great extent is also altering the way people binge watch their favorite shows. YouTube provides an array of networks for viewers, such as live TV and other parallel facilities. Therefore, there has been a steady increase in the number of people watching Official TV channels on YouTube.
Consumers, on this platform, even when not watching TV, tune into their favourite content creators. They tend to be attracted to the lifestyle of these content creators. When creators advertise a brand, they directly influence the preferences of all their followers and fans. These influencers are just as likely to drive purchase decisions as to the infamous celebrities. Hence, influencer marketing is promoted.
Today’s generation is one that likes to explore and construct. Thus, the youth today aspire to become vloggers and influencers. This only proves that more people are resorting to YouTube, be It for their recreation or a fully planned career. Therefore, the future of YouTube only seems to be brighter and vast.
When the young generation starts paving their way into the content creating world, they will be able to influence people from all age groups due to the diversity and vastness that constitutes the YouTube community.
Having listed all the various aspects and concluding that YouTube is an effective method, let’s jump to the next question. How effective is YouTube for marketing? How can YouTube be advantageous to anyone for profitability?
YouTube videos reach more people than any cable TV network. Online video ads get 18.3 times more attention than TV commercials. Resorting to advertisements and other marketing activities may lead to an increase in reach and interaction with the audience.
Owing to its vastness, YouTube expands to almost every part of the world. Advertising by using this platform as a medium means reaching to viewers overseas and making them potential consumers.
The cost incurred to advertise overseas becomes relatively inexpensive and increases the potential percentage of Return on investment also known as ROIs.
How often have you come across something on YouTube and shared the information with your family and friends? YouTube create a centre of attention to trends and lifestyle and makes you a potential buyer. This is how a purchase decision can be driven by means of advertisements via YouTube.
Sixty-eight percent of shoppers have used YouTube to make a purchase decision. A report states that, in 2015, “How to” videos had a steady growth of 70% per year.
Thus, as the world continues to go digital, the number of people resorting to YouTube for entertainment and information will also increase. The current generation is showing distrust in traditional marketing strategies and this is evident in the above-mentioned points.
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In conclusion to the points stated above with respect to the effectiveness of YouTube, the following aspects were brought to light:
YouTube is the leading platform in terms of reaching masses. This could be utilized to influence and attract viewers and convert them into consumers.
Influencer marketing via YouTube plays a major role in enhancing the value and reach of a particular commodity as fans as directly influenced under their favorite content creators.
YouTube has a worldwide reach which could be highly beneficial as the cost incurred for advertisements overseas becomes relatively inexpensive. In addition, the foreign population could also be reached out efficiently.
YouTube advertisements play a major role in driving purchase decisions in the minds of the viewers.
If utilized efficiently, YouTube could prove to be one of the most efficient and effective means of marketing in this digitally growing consumer world.
