Keep up with our Blogs to know more about us, the market, Industry news, latest Digital Marketing Technology and Strategic Discussions
‘SEO-friendly Content’ is a term that is most thrown around in the ode of digital marketing. But what does it really mean, and why should you care?
If you're looking to boost your website's visibility, attract more visitors, or reach the right audience, understanding SEO-friendly content is crucial. Let us discuss what it is, why it matters, how it can significantly impact your search engine ranking, and how can you get better at it.
Google has established certain norms, following which can help your content/site achieve top ranking on search results. Whether or not your content is lengthy or short, it has to be user-generated content and meet at least 90% of the SEO writing guidelines.
Basically, a content can be termed SEO-friendly, if it is designed to be easily understood by search engines while providing valuable information to readers. The main goal is to strike a balance between engaging your audience and optimizing the content so that it ranks well in search engine results pages (SERPs).
Now that you know the basics of SEO-friendly content, here are a few pointers for creating high-quality SEO content–
Adequate keyword research is the first and foremost rule for creating quality SEO content. Wondering how? Well, in that case, let's not forget the detrimental effect of black hat SEO. Instead of stuffing a blog/article with random keywords, well-researched, tallyed, and relevant ones drive more organic traffic.
To use keywords smartly in your content, consider researching keywords using potent tools, to find out the ones relevant to your niche readers/target audience. Below mentioned are some tips on smart keyword usage–
- Divide your keywords into two halves: Primary Keyword and Secondary key.
- Put the primary keyword (the one with high search volume, traffic traction, and low at keyword difficulty) in the title and subheads.
- Use the secondary keywords wisely throughout the content body but do not make it repetitive which feels like keyword stuffing to Google search algorithms.
Selecting a useful topic plays quite a great role in alluring the target audience. Once you pick the keywords mold your content in an informative manner.
A content must be precise, original, and thorough at the same time. Write your article/blog in simple, easy-to-understand language. Prefer writing in direct and active voice as it sounds engaging.
Last, but the least, try addressing the pain point or needs of your readers in both the intro and conclusion along with a partial solution. This will make your readers connect with you and convert your mere traffic into revenue.
Google is a hub of almost every piece of information anyone is searching for. So, how about crafting content that meets the user’s search intent? When your content addresses the queries of your users, it is more likely to secure a top ranking on Google itself. This is because, according to Google’s recent March update, it prioritizes user-generated quality content over anything.
On that note, to identify the most searched topics or trending queries, Google itself is the most power pack source of information. Select your primary keyword first and then simply search– the latest trending post on ‘put the keyword/keyphrase’; you’ll find the most relevant case studies to do your further research.
According to our SEO experts, a well-structured content attracts and engages readers more, which in turn gathers more organic traffic.
Break your write-up with headings and subheads; this helps readers to find out specific queries if any, without investing too much of their time. A well-organized blog post like this is always preferred by the niche.
As 90% of the population uses smartphones, your content must be mobile-first. Google also indexes websites and content that load faster on mobile devices and is compact. So, draft your copy tactfully as a significant amount of web traffic comes from mobile devices( so better ranking).
No matter how much information your content holds, it might not acquire a high ranking on search results, if the readability score is low. According to experts, a content readability score must be above 60%.
To do so, avoid using complex and lengthy sentences, break down the text into multiple paragraphs, use simple easy understandable vocabulary, use bulletins, and infographics to make the overall reading experience a smooth and engaging one for your readers.
Relevant content links to other pages on your website (internal) help establish credibility and context. This leads your audience to more information, and that search intent leads to a higher ranking of SERPs.
Meta titles and descriptions also play a pivotal role in ranking. As it is the brief of your content that appears in search results, you must keep it catchy and optimized.
For meta titles, the length of the content should be within 55-60 characters and must have the primary keyword in it; for meta descriptions, the content must be within 160 characters. Remember this is the click baits to your content!
As per new Google algorithms, if a content addresses the common and trending concerns of people's search, it will automatically rank those content on the top list. So to outrank your competitors, incorporate FAQs in your blog/article posts.
Creating SEO-friendly content is not just about pleasing search engines. It’s about delivering a better experience for your audience. When done right, SEO-friendly content can—
Search engines like Google use complex algorithms to determine which pages to show at the top of their results. While the exact algorithms are a closely guarded secret, certain factors are known to influence rankings:
Search engines assess how well your content matches the search query. Using targeted keywords naturally throughout your content helps signal relevance.
Content that is well-researched, informative, and original is favored by search engines. Avoiding duplicate content and providing unique insights can boost your rankings.
Metrics like click-through rate (CTR), bounce rate, and dwell time indicate how users interact with your content. High engagement suggests valuable content, which can improve rankings.
When other reputable sites link to your content, it signals to search engines that your content is credible and authoritative.
Another beneficial aspect of SEO content is optimization. So, let’s find out the—
Content can be anything that aims to educate your target audience about your brand, product/services; website content, landing page, blog, articles, infographics, social media posts, etc.
Whatever the form be, it must be optimized to secure top-tier rankings on search engines. SEO content optimization includes adequate content length (don’t just curate lengthy content as there is no guarantee of search ranking based on mere words), relevant keyword usage, to-the-point meta description, and helpful quality writing.
Optimizing every content matters because, as poor content won’t suffice the reader’s quest for knowledge, SEO won’t work either for ranking if good quality content is not optimized. It's a vice-versa process.
SEO-friendly content is that cohesive device of digital marketing, that improves your search engine ranking and user experience with just a thread-like difference in between.
By focusing on quality, relevance, and user engagement, you can create content that not only ranks well but also resonates with your audience. Though the results might not be immediate, but with consistent effort, you'll see a significant improvement in your search engine rankings and website traffic shortly.
