Keep up with our Blogs to know more about us, the market, Industry news, latest Digital Marketing Technology and Strategic Discussions
Daniel Lemin was just another school kid. He hated his school food and spent his lunch money on chips and beef jerky sticks from the cafeteria’s snacks bar. Then, one fine day, a fellow classmate informed that the latter contains earthworms. Or to be more specific, “earth bait”. For him, earth baits are earthworms. But Daniel found that it was erythorbate which is a commonly used preservative and a far cry from earthworms. Now if you look up Google, you’ll still find people asking the same question. The USDA, despite explicitly stating the origin and nature of erythorbate, still gets calls to their hotlines. A simple misinformation but what a damning misinformation! But, a disinformation is a whole other ball game! Today, we’ll talk about all things misinformation and disinformation, and how to tackle them.
If you’re to challenge misinformation and disinformation, you must know the difference between the two. A foremost thing that differentiates the two is intention. Misinformation is generally of innocent nature and is without any cruelty. Disinformation is mostly pre-meditated and of a serious nature with a specific goal in mind.
Why this is important, you ask? Well, a September 2021 study by Network Contagion Research Institute revealed that several brands are being targeted by disinformation. Now, studies might be boring but ignoring their outcomes is not the right thing.
You know now what disinformation is. Next, we’ll take you through some of the steps to safeguard your brand against it.
Social Media is a very popular site these days. You must remain active on Social Media and detect false information to nip it in the bud. You need to check the data and carefully analyze the common language in the comments or user-generated posts. Also, looking at posts that the community mangers are engaging with and finding comments which are usually ignored also helps.
You, as a brand, always need to be in the clear about things like deals and promotions and ideas. Of course, there might be miscommunication at times but overall, your message has to be clear to avoid confusion.
Be mindful of how you phrase your tweets and captions and messages. Asking questions does promote community involvement but there is a way to do it. So, always prepare your team to steer clear of disinformation-generating bots.
It is well-nigh impossible to have a clean record at all times. If and when you face charges of disinformation, always clear the air. Be honest to your audience and wherever possible, provide a link to the source. This way, they can confirm for themselves should they choose to. And, your brand also gets to establish itself as a responsible one.
When your audience gets in touch about a product or a service they’re using, and they have questions and doubts regarding it, it could very well be a disinformation.
This takes us to our final point.
When you encounter someone spreading false information for the first time, do a thorough scan. They might be your future client or a troll who is just out to get you. Depending who is what, you need a strategy in place to counter such tactics and keep your firm safe.
Now that you know how to tackle misinformation and disinformation, come hang out with us at We Love Digital Marketing. The best digital marketing agency in Canada, we provide services such as social media marketing, search engine optimization and pay-per-click advertising. Our professional and friendly team can improve your brand’s standing and gain you more followers and profit. Do not just take our words! Visit our website and see what our clients have to say for yourselves! Drop an email at info@welovedigitalmarketing.ca or call us at +1 437 774 8787 to get in touch.
For more information, visit Our Website - We Love Digital Marketing
Facebook | Instagram | LinkedIn | Twitter | Google My Business
