How to Optimize Google My Business in 2021?
Due to the pandemic, most of the business had to go online and establish themselves on a social media platform. Due to this, there is a lot of traffic on the internet in terms of businesses and consumers. For your business to stand out, it needs targeted visibility on Google so that your consumers can see your business more often. So How to Optimize Google My Business in 2021?
Businesses need to keep in mind that they need to optimize their websites and google ads, but at the same time you also need to optimise your Google business listing. Don’t worry, for that you have the “Google My Business” which is a free toll of google which helps owners manage their online presence. But the question in concern is How to Optimize Google My Business in 2021?
Google My Business helps you in establishing your business presence and you can keep your website as it will not be replaced. What it actually does is that it gives your website a public identity and presence within the list available on Google. It helps by creating a profile and connecting with new consumers while optimising the presence.
We have collected a few pointers which will answer your question on how to optimise Google My Business in 2021
- Setting up your profile– You may have a business profile, but you should definitely have a Google My Business account as it will help in gaining access and optimize the profile more efficiently. You have to contact Google to connect Google My Business with your business profile and get your business verified as well.
- Provide sufficient information – Once you have completed setting up your profile and got it verified, you need to make sure that your profile is providing sufficient information. Your name, logo, address and contact number should be providing and should be accurate. This will provide the consumers a sense of accountability from your end. If your business has a specified working hours, mention that so that the customers will know when to approach you. If you have a website for your business, make sure to put the link of the website on your profile.
These information are very important as it will show up when the consumer searches for something which is related to your business. For example – if you are a bakery, then you need to mention all of these information so that when the consumer searches for bakeries near me, your business will be suggested, and the information will make the consumer more confident.
- Completion of sections–There are certain sections that take more time than the basic sections, but they are also very important in optimising your account on Google My Business. Make sure you fill out the type or category of your business, as it will act as a filter when searched on google. You can mention what products and services your business provides so that your business can be suggested to consumers who want the desired products.
- User connectivity - You have to double-check and be accurate when it comes to your contact information so that it becomes easier for the consumer to contact you. There are three things you have to keep in mind –
- Address – when you have mentioned your address, make sure you use the correct abbreviations because google might take the inconsistency and provide the consumer with some other option.
- Means of communication – mention the official number and email of your business so that the consumer will not face any issue. To be on the safer side, mention two numbers so that the consumer can have more option.
- Working hours – make sure you mention your regular and holiday working hours so that the consumer is aware of when to approach your business.
- Description – In your Google My Business account, you have a section called the “from the business”. You have control over that and not on the brief description which is provided by Google on your business profile. The from the business section appears lower in your profile, right below the review section. You are provided with 750 words, so make sure to add all the keywords in the first 250 fords while reusing the content from about us, but in a more creative way. Do not forget to use keywords that would be used by your consumers in order to find your business.
- Updates –Regularly update your information and account of Google My Business so that you can keep your consumers up to date and not provide them with outdated information.
- Specific features –You can also choose a category upon which you will be suggested to the consumers. More often people stumble upon business from discovery searches rather than direct searches. This usually happens when your brand name does not suggest the services you provide. Google My Business provides you with categories that will make your profile much more appealing.
- Add pictures – Make sure you add pictures of your business on your profile. Avoid using stock images from the internet. Click genuine product pictures and upload them. Regularly update this section as well.
- Customer review – Reviews helps in influencing the consumer towards your brand. For Google, the review is an important factor in its algorithm. Hence, make an easily accessible link for your customers to leave their reviews. You can even ask your consumers to write a review for you. You need to keep a review section on your website as well as your account on Google My Business. Always respond to the reviews as it helps to establish a sense of appreciation between the consumer and business.
- Q& A section– In Google My Business, apart from reviews, you get a Q&A section. You have to be alert when it comes to this section as anyone can ask a question, but anyone can answer it as well. This may lead to inaccurate information being passed around. You can send in your own Q&A on the basis of the FAQ your business gets. Keep monitoring the Q&A to maintain accurate information about your business. Now that you know How to Optimize Google My Business in 2021, get started with it as soon as possible.
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