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What is the secret to everlasting happiness? No one knows. What one does know, however, is how businesses can keep their customers happy. When it comes down to it, that’s what marketing is all about: promoting your products with the hope that your customers don’t lose interest and leave you for a competitor. Now that’s one of the most undesirable fates a business can suffer. Not only is it a blow to your finances, it’s also a direct jab right in the heart.
One of the major advantages of digital marketing is that businesses get to interact personally with their customers. It helps businesses dive into the depths of a customer’s personality, and curate material specifically around them. Another advantage is the advanced tracking technology that permits businesses to track their sales at different times, so they know what’s right and wrong in their marketing strategies. Having a field that’s so equipped with technologies to help your business grow, it’s only proper that you learn how to use it right. Here is a list of measures you can take with digital marketing to ensure that your customers are always happy:
One essential part of digital marketing to ensure consumer satisfaction is sending customers offers on special occasions like birthdays, because this helps build a stronger connection and might in some cases warrant their loyalty. When it comes down to it, consumer loyalty is exactly what you’re striving for.
To entice your customer to take up the offer, add an expiration date to your email. In a research by inmar.com, it has been observed that 82% of people will take up the offer within a week of receiving the email if an expiration date is added.
Have a lead on your competitors by incorporating promotional messages through SMS into your campaign. Text messages are almost always opened, at an open rate of 97%, but businesses rarely use this tactic for their promotions. Ensure that your customers see your messages by using both SMS and email marketing.
Reward and customer loyalty programs are efficacious ways of retaining customers. You get to make customers feel valued by offering cashback and other benefits like discounts. Another feature of these programs is providing rewards if they make a purchase beyond a certain amount. This pushes customers to spend more on your business. Most companies use these programs, so if you don’t, then you’re lagging behind your competitors.
Digital marketing has allowed you to present your company in whatever persona you please. So take that opportunity and display your business as a light-hearted, joyful community that can take a joke. No one likes a bore. The more fun and interesting you seem on social media, the more customers find you alluring. And the more you appeal to customers at the first glance, the more they are inspired to look into you and your services.
An example of a company that uses its social media accounts to their full extent is Wendy’s. Wendy’s is a fast food chain of restaurants, but they haven’t always been popular, especially when compared to their contemporaries like KFC and McDonald’s. What propelled them into the spotlight is the attention they garnered with their witty online presence. People liked what they saw and Wendy’s hasn’t slowed down since.
This is a marketing campaign that offers incentives to spread word on your business. This has been used by various businesses. For instance, Google Pay extends referral rewards to users who bring in more customers by using their referral codes. This is advantageous because not only does it bring in new leads, it also benefits your customers.
Advanced technology has made it possible to analyze user profiles. Gathering data on what made a user make a purchase or click away from your site can be helpful. It helps your company get an insight on what customers are looking for and act accordingly. Therefore, make sure that you are constantly tracking your customers’ online presence.
Personalization has been mentioned her before but it can’t be stressed enough. This is one of the strongest marketing strategies that has been made easy by digital marketing. Personalize the emails and other messages you send customers, whether it’s just by adding their names to the message or diving deeper into their lives. Remember their birthdays, show concern for their health, link them up with resources that may help them with issues they’re struggling with. The key point is to show you care. Don’t just make your deals based around money, try to build real relationships with your customers.
Digital marketing is truly a blessing for aspiring entrepreneurs. The level of success it brings to a company, if used right, is unparalleled. If you’re an aspiring businessman, set your foundation, publicize your company properly, work hard, and you’re sure to succeed.
