Keep up with our Blogs to know more about us, the market, Industry news, latest Digital Marketing Technology and Strategic Discussions
In the past, Instagram's feed only showed a chronological list of posts from accounts you follow. But over time, as more and more people joined Instagram, it became harder to keep up with all your friends' activities on the app. Users were missing 70% of their feeds because they weren't being shown in order or regularly enough. So, Instagram decided to change its algorithm.
Instagram's algorithm now shows you posts it predicts you'll care about the most, based on your interests and relationships. It uses dozens of factors to calculate how relevant each post is for you, including:
In simple words, the more people interact with your posts, the higher Instagram ranks them in their feeds. It also knows when someone stops following you as it will demote all of your posts down on its algorithm timeline for that person because they're not engaging with your content.
Engagement is a crucial factor for Instagram's algorithm, which is why it's important to interact often and reply when people comment or tag you in posts! It also determines how high up on the feed that post goes too. If 30% of the people who see a certain post engage by liking or commenting, that post will appear higher up on the next user's feed.
For marketers, this means that traffic from Instagram is more targeted and relevant than ever. Now you can feel confident knowing that your target audience is going to be much more likely to see a product or service ad because it has been boosted by their engagement! And of course, since the ads are more relevant, they're also going to be a lot cheaper and better for your ROI.
If you have any digital marketing needs, be sure to check us out at We Love Digital Marketing. We are a Canadian digital agency that specializes in the digital marketing field. We have a group of brilliant and tenacious individuals dedicated to producing material that will help you achieve your goals. We have a deep understanding of the online marketing business and use it to produce unique content that will ensure your company's online pages get attention. We also can craft a one-of-a-kind and outstanding online marketing strategy that will ensure your company's success. We place a high value on our clients, and we work hard to get you the most money for the lowest amount of loss.
Facebook | Instagram | LinkedIn | Twitter | Google My Business
