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There is no apprehension that in the era of digital marketing, it has become rather a necessity to know how to operate hashtags. In this blog, we are going to discuss the Guide On How To Strategise Social Media Hashtags.
Skyrocketing in the year 2007, the word #Hashtag, first used by a Twitterati, gained so much popularity that it got incorporated into the Oxford dictionary in 2010. Thus, we understand#hashtag as a word that once represented by the pound sign (#) but now used within all posts on social media platforms. They’re a way of encouraging communication and expanding the business by making their content discoverable while using the hashtag correctly. Being spelt out without any spaces, people search hashtags because they categorise the content and ties the conversation together that in turn makes it viewable to anyone interested in those hashtags. A Guide On How To Strategise Social Media Hashtags will make it easier for you to market the products or services your business offers.
With thousands of content being posted every day on social media, there is a high chance of your post getting lost in the cluster. It is here that a guide to social media hashtags comes to practice. Some of the pointers include:
Hashtags are searchable on social media, and so, one needs to keep track of all the recent and popular content in the industry as well as pay attention to the hashtags used by influencers that share your niche. It is one of the easiest ways of reaching the targeted audience. By then using those tracked tags on your posts, your page/ business can become more discoverable.Moreover, ensure that you don’t hashtag just any word as it might look forced and won’t bring you any engagement.
Gathering Intel and monitoring social media influencers and competitors is the next best way. Searching hashtags that you think might help your business offers you the opportunity to read and understand what the audience wants. It makes you focus on what is in trend and what they lack. Furthermore, by joining those conversations, it can help you in becoming recognised as well. It thus provides you with an incentive to address those pain points by creating specific content and launching products which they need.
One thing to be kept in mind before fully diving into hashtags is that various social media platforms have different algorithms. Thus, the number of hashtags that you use depends solely on which platform you’re posting to and the effect it has on your actual engagement with the audience. The strategy of fitting as many hashtags as possible might be a success in one platform but a total flop in another. Thus, it’s best to use hashtags with significant keywords to avoid any cluster.
By categorising your media posts, content, products and purpose around your marketing campaign, you can create your own branded hashtag, like that of Red Bull that used the #givesyouwings. Following this strategy can help you monitor your visibility on social media and display how many people are posting your hashtag. Along with this, you can mix trending or even less used hashtags depending on your targeted audience with your brand tag. It, in turn, would lead to an increase in awareness as it would get noticed in the whole community and bring more customers.
Applying these guidelines to social media hashtag strategies might prove to be a total waste of time unless utilised with the various hashtag tools.
Finding hashtags which aren’t too mainstream or too complicated can be a bit of challenge. Thus, the best place to start is like stated before, paying attention to which hashtags are being used by influencers related to your niche.Subsequently, there are various hashtag tools available on the net free of cost geared exclusively towards fetching up new and efficient hashtags. Some of these include:
#TAGBOARD
It is a tool that provides all the hashtags presently getting used on social media platforms like Twitter, Instagram, Facebook, LinkedIn, etc. Moreover, they also deliver a comprehensive analysis on which hashtag produced positive, negative and neutral results to make it more simplified.
#HASHTAGIFY.ME
It is a website which offers the chance to find trending hashtags related to your niche by providing a visual representation of the hashtags that are popular and being used by top influencers.
#RITETAG
It generates trending hashtag suggestions based on the captions typed on the textbox and guides you to choose those hashtags that might help your post in receiving engagement immediately and overtime.
Last but not the least, this is a site which generates, creates, analyses and provides top hashtags based on the keyword chosen.
In this era where everything is digitised, it has become highly relevant to be at the top of your game to increase your content engagement. However, there are times when even after trying everything; you can fall short of achieving what you have hoped.
It is here that ‘We Love Digital Marketing’ comes as a guiding ray of light to make your job easier. We are a passion-driven group of people with the main quest to provide and deliver qualitative digital services at an affordable price range to our clientele. Intending to offer our clients achieve the most digital presence; we bring in a fresh perspective, creative ideas and a lot of traffic through SEO, trending hashtags and inculcating popular topics in the market campaigning. By applying this work methodology and implementing it on various marketing campaigns of our clients, we connect it with the targeted audience through an organic reach.
Hence, we can conclude that since its first application, hashtags still is an underrated phenomenon. By grasping a thorough guide on how to strategise social media hashtags and the tools to make the job simpler, we can increase our audience and use social media to escalate our business outreach by executing different marketing campaigns that connect with the community as a whole.
