Keep up with our Blogs to know more about us, the market, Industry news, latest Digital Marketing Technology and Strategic Discussions
There is nothing more off-putting than a grammar error in a supposedly professional website. You might think that it’s not a big deal, but for many people, it matters a great deal. And in some cases, it may even make or break your potential sale. This blog will further talk about why grammar matters and also the importance of avoiding grammatical errors will be explained.
The reason why customers lay so much weight on grammar is that failure to adhere to proper grammar usage is a sign of negligence and laziness. A company that doesn’t even devote time to perfect their marketing campaign surely won’t be able to provide satisfactory service. If so, are they even worth working with?
The thing about digital marketing is that first impressions matter. You only have a few minutes to get in a customer’s good books, so it’s crucial that you make your content as visually and mentally appealing as possible. If a customer spots a single mistake in your content, there’s a high chance that they’ll lose interest and click away to another page.
To help prospective digital marketers with issues like these, I have compiled here a list of spelling and grammar errors that are commonly made in the digital marketing industry.
I have seen this mistake made way too many times to not put it at the top of the list. People tend to get confused with the difference between the word “your” and the contraction “you’re”. It’s nothing to be embarrassed about, even Rachel Green made that mistake – “Y-O-U-R means YOUR, Y-O-U-’-R-E means YOU ARE” – remember?
Ross summed it up perfectly in that retaliation. “Your” is an adjective that shows possession. It can only come before a noun or a pronoun.
For example:
“I just took a stroll around your house.”
“You’re”, on the other hand, isn’t a single word. It’s a contraction, or a short form, for “you are”.
For example:
“You’re getting taller every day.”
When “you’re” is mistaken for “your” in a sentence, or vice versa, it is completely stripped of all meaning.
This is another example of a contraction being mistaken for an actual word. “It’s” is a contraction of “it is” or “it has”.
For example:
“It’s my favorite book” for “it is” or “It’s been a terrible day so far” for “it has”.
“Its” is a possessive pronoun. It’s meant to show that a certain thing belongs to whatever you’re talking about.
For example:
“Indonesia is a beautiful country and its people are extremely friendly.”
I made the mistake of mixing up these words for a few years when I was in school. It was not until a teacher corrected me that I realized where I went wrong. My teacher’s advice had a good effect on me, but afterward, I was affected that I had been using the words wrong my whole life. See what I did there?
Basically what I’m trying to say is that “effect” means “to make a difference”, and “effect” usually refers to a “consequence of an action”.
Therefore, if person A affects person B, person B feels the effect of person A’s actions.
These three words couldn’t be more different from each other, yet they’re often bundled together as one word.
“They’re” is a contraction for “they are”.
For example:
“They’re very late.”
“There” refers to a location.
For example:
“I need to get there fast.”
“Their” implies possession.
For example:
“Their services are the best in the industry.”
Last but not least, I’d like to touch upon the subject of two words that look similar but mean very different things.
“Stationary” refers to something that’s not moving.
For example:
“Their car was stationary when we passed by them.”
Stationery is a noun that groups together pens, pencils, staplers, and all other office supplies.
For example:
“I’m all out of stationery.”
Well, that’s it, folks! I hope I’ve been of some help to you. Before I leave you, I’d like to present to you a discovery in English grammar that blew my mind a few days back.
When you replace the w’s in the words below with t’s, you get the answers to the questions.
Where? There.
What? That.
When? Then.
And with that, I bid you adieu!
We Love Digital Marketing is a full-scale marketing agency in Canada, with an aim to promote the client’s business and make it well established. We engage with the target audience and create brand awareness to generate sales. And use different online platforms to help our client’s brand promotion. Our team of experts is determined towards their work and no doubt that you will be consulting the best digital marketing agency in Toronto.
Follow us on:
Facebook | Instagram | LinkedIn | Twitter | Google My Business
