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We all reckon upon the almighty Google’s powerful search engine to help us administer our life’s decisions and choices. From confirming the decision to buy that newly launched phone to understanding our own lost thoughts, we really aren’t sure where we would be without it. This platform is not just something we use to find information but it is regarded as a compelling marketing tool.
As a business owner, you need to exploit the tool you have in your hand and take your business to newer heights. The initial step for this objective has to be finding out how people are using the search engine to find you and your type of business online as in this gen-z era it would be foolishness to not have your presence online in every form that exists.
Similarly, when it comes to your presence on Google’s search result page, you cannot afford to lose your rank on the first page. There’s this popular joke about it, ‘Where do you bury anything so that people can never find it? Answer- On the second page of the Google’, however lame or corny this joke might sound, it’s actually true. With this blog, we will help you with some easy steps to get found on Google.
After the little friendly nudge of your presence, it’s time to steer those bots to your website by leaving multiple link trails on the web. Those blue text hyperlinks act as commands to the bots to proceed directly to your website. You can commence it by posting the URL in all of your social media profiles and online directories for your industry or geographic area or you can ask your acquaintances, friends or connections to give you a shout out on their blog post and other social media.
A good keyword is actually a three-to-five word long phrase that a person might type to search a business like yours. There are so vital because they should be similar to the words our website has incorporated in its title or content. While conducting your research you should imagine your audience and the words they are most likely to type and once you figure out those ‘golden phrases’ then all you need to do is disseminate them throughout the content.
With Google mobile first index you have no option but to optimize your website for mobile devices as they account for about half of all global Internet traffic. Google is well aware of this fact and it wants to keep its user happy. If your website is mobile friendly i.e. full parade of images, no cut off displays or texts then Google is going to give your website a priority.
Even though SEO is a broad term it does have a small yet effective component known as local SEO. It aids Google to direct location-specific searchers to the solutions available in their geographical area. You can add your location to the website or register yourself on online local directories which have strong SEO ranking or ask for your existing customers to give you reviews and ratings which will prompt Google to take your business into consideration.
The loading speed of the website, a security certificate, optimized page titles and Meta description, Alt tags on images are some of the ranking factors taken into consideration by Google. While assessing your website you should keep track of these factors modify them accordingly.
Now you know that there is an organized system at work all the time that determines which sites appear before others. It won’t happen overnight so you need to be patient and supervise an SEO/ Website Audit at regular interval of time. Just keep following these Easy Steps to Get Found on Google and you will be there be one day.
Most people perform their searches on their computer, mobile or any other device and in this case having a website is in the best interest of your business. But just having it is not enough; you also need to have the right information so that you stand out from all of the other pages that prevail online. Do you know that finding your website is inescapable? That is because Google bots constantly crawl the web’s content; you can give Google a hint that you are somewhere in the vast ocean just by submitting your site to Google. You can do this by dispatching your sitemap to Google’s Search Console. It’s the tech equivalent to giving a heads up greeting to Google and speed up the indexing process of your website. These are some of the Easy Steps to Get Found on Google.
We Love Digital Marketing is the best digital marketing agency in Toronto. We aim at developing strategies that helps your business to attract the audience, gain brand recognition, and generate the desired sale. We excel in both On-page and Off-page SEO techniques hence helping you gain that top ‘rank’ on search engine. We use the best technology and talent to provide you the service you deserve as our valuable customers. For our exceptional services contact us or visit our website for more information.
