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With the pandemic affecting each one of us personally, nobody thought of the impact that would hit on us. Unfortunately, it has created a new normal, with it forcing people to stay indoors while the whole economy was in shambles. And so, it has emerged as a year that no one will ever forget. But though a lot has changed, one thing that has kept us all connected and still in work mode has been the digital field. It has gone through an immense change as its transformation has accelerated at a new scale in just a short time. Let's take a look at the Digital Trends That Will Dominate the World In 2021
With the digital field taking a 180-degree turn; it has forced many businesses to adopt digital transformation to focus on consumer behaviour. It is because consumers are hard to predict and because they are the ones who interact with the brands and consume their content which has provided many digital marketers to grab the opportunity and become creative rather than sticking with the same old methods. Thus, to continue in the online market, it has become essential to remain two steps ahead at all times and continuously evolve. Therefore, there is a need to be aware of the Digital Trends That Will Dominate the World In 2021 to remain in the game.
For years, we have heard talks around 5G connectivity. But, with the outbreak in town, 5G technology has come as a blessing in disguise for the year 2020. However, the hype around 5G will essentially become even more real in 2021. With the requirement for fast and reliable connection increasing day by day due to social distancing, work from home, videoconferencing and digital collaboration, 5G has provided the necessary boost in speed with high connectivity and bandwidth. Today businesses cannot function without 5G deployments as it has helped in delivering improved insight into customer thought, behaviour and preferences. Thus, it has become a vital organ to stay afloat that will skyrocket in 2021.
Confidential computing is a means of ensuring cybersecurity. As every sector of the economy has undergone digitisation during the pandemic, the need to safeguard end-to-end data security has become all the more relevant. Simply putting, confidential computing is a type of cloud computing technology that isolates sensitive data in the CPU during processing. It creates additional layers of security which makes the content accessible to only those who have the authorised codes and unknown to everyone else. Thus, there are chances of it becoming quite popular in demand and sliding into the mainstream in 2021. It is because many companies like Google, IBM, Microsoft and many others are helping in the development of this consortium.
Fully known as Customer Data Platforms, the requirement for this platform has become more than ever before. With the businesses adopting work from home strategies and the data continuously growing, the fragmented data from various sources can become somewhat hard to organise that can eventually pose a problem for many companies. Thus, its explosion is emerging as one of the prevalent digital trends to dominate 2021. As CDP’s help in aggregating and structuring customers’ data across multiple touchpoints to make it usable, many organisations like Adobe, Microsoft, Oracle, etc. are investing heavily in new CDP services to deal with customer views in a unique manner.
Emerging as a trend that will dominate 2021, coronavirus has paved the way for work from home that earlier seemed like a far-fetched option for many. With economies slowly opening, many companies like Google and Facebook have already extended this WFH policy for part of even 2021. Even Twitter has provided the option of WFH to its staff for their entire careers. All of this has been possible only because of various developments of smart technologies like Zoom, Microsoft Teams and Google meeting, etc. that has ensured effortless and secure work. Furthermore, as a result of lockdown, many people migrated to their hometowns, thus, increasing the necessity for WFH as it helps in driving substantial investment in connectivity in rural areas. It improves productivity while utilising less operational costs. Therefore, there is a possibility that they might be a dominant trend in 2021 and the years to come.
With the rise in digital transformation, many businesses are opting to move towards hybrid cloud architecture. The reason being that it provides companies with the solution to combine their private clouds with public clouds, thus, enabling communication between these peculiar services. This strategy is so convenient and flexible because it helps in moving workloads between clouds as the need and costs fluctuate. And so, many businesses like Google, Oracle, IBM, AWS and others have started to focus and invest in these cloud providers to meet the customer where they are at the moment and deal with privacy, data growth, security, and compliance as well. Therefore, the widespread outbreak has fastened the emergence of this hybrid cloud to enable faster change during times of uncertainty, making this model a probability of becoming a dominant digital Digital Trends That Will Dominate the World In 2021.
Overall, we can say COVID-19 has impacted many businesses which have forced them to change their trajectory and the velocity of digital transformation. You can never be sure what future holds but looking at the possible Digital Trends That Will Dominate the World In 2021. You can get a better idea of what and how to make your next move.
While many predictions of digital marketing might have helped and benefitted from this change, certain things needed urgent attention. With uncertainty looming around on what will sustain and what might not, We Love Digital Marketing in Toronto, Canada, helps in guiding businesses be it small or big towards data growth. Being one of the leading agencies and a group of professionals we recognise and then engage with the targeted audience to create brand awareness and market the client’s business to increase sales and traffic.
