Best Times to Post on Social Media
It is a very difficult question for people as to what the best time is to post anything on social media. People have spent hours or months, trying to find out the sweet hour of the day to post in order to get maximum consumer engagement. It gets difficult to study the market and then to study the optimal timing to post so that your posts can be at the top of the clutter.
If you know the correct timing to post on any social media platform, then you can be one step ahead of the rest and will get multiple eyes on your post. It is a wise choice to align your posts with optimal timing if you want to capitalize or interact more with the consumer base.
A research was conducted to find Best Times to Post on Social Media the and the following were the results.
- Facebook –
- Global engagement – With the data collected, it was noted that the middle of the week was the ideal time for engaging globally for various industries. But as the week draws closer to the weekend, it becomes difficult for industries to interact as the audience’s attention is everywhere but on industries. Hence, Wednesdays seem to be the busiest days for industries to interact.
- Consumer goods – With the same reasoning, the busiest days for engaging with the consumers is in the middle of the week. With consumer goods, you have to also keep in mind what the audience wants and how to upload posts related to their liking.
- Media –There are going to be days, the activity will be lesser than usual, however, it will never be zero. From mid-day to evening, this time slot is the most reliable time for posting media content as most of the people are active online. However, if you post any media before 5 am or after 6 pm, the consumer engagement will be less.
- Education – For educational purposes, morning and night are the optimal time to post as that is the time when students are most active. Postings on weekends can be avoided as students do not prefer studying during weekends.
- Technology – The middle of the week has seen more engagement than the rest of the days for posting and maintain their social presence. Some days mornings can be slightly more active in terms of user engagement, and tappers down to bare minimum activity after 6 pm.
- Twitter–
- Global engagement – With Twitter, you can engage directly or by retweeting your consumer's posts, which is a good idea for engagement. The ideal period for engaging globally is during the weekdays from 8 am to 4 pm. it is advised to avoid the time before 4 am and after 10 pm, as it has the lowest engagement.
- Consumer goods – Interacting with consumers, requires a good plan as to how and when you should interact regarding your goods. The optimal time period is on Sundays from 8 am to 5 pm. Twitter is really active during the weekends; however, the lowest engagement is on Mondays.
- Media – You can upload any media content on Twitter from Monday to Friday during the period 8 am to 1 pm. For some companies, weekends also attract a lot of engagement. You should avoid posting anything before 5 am and after 9 pm.
- Education – For educational purpose, Twitter can be used to post between Monday to Friday from the 9 am to 2 pm period. Avoid posting any educational content on the weekends.
- Technology – On Twitter, for technology-related posts, mornings are the most active period of time i.e., 8 am to 1 pm. You should avoid posting any content related to technology after working hours as the engagement drops.
- Instagram–
- Global engagement – Instagram is a very famous app in terms of daily use due to which its base has increased a lot. With Instagram, the middle of the week is the best time while the weekends are not as the consumers are distracted by their own weekend plans. You should upload globally interactive posts between 9 am to 4 pm. Avoid posting contents before 6 in the morning or after 9 in the night.
- Consumer goods – You can engage with the consumers the most during the day time. Weekends again are to be avoided as they might not attract consumers. You can upload goods related posts from 11 am to 3 pm. The closer you get to the night, the engagement tappers off. The lowest engagement was noticed before 5 am and after 9 pm, hence you should avoid it.
- Media – There are various unique patterns for each company, but most of them choose Friday as the engagement is quite consistent. Apart from Fridays, during weekdays, you can post any media content between 8 am to 10 am. The lowest engagement for media is the same as consumer goods.
- Education – The time period best for posting educational posts is from 9 am to 9 pm. The lowest engagement is seen before 8 am and after 11 pm.
- Technology – In the technology section, there are two slots of times that have a consistent engagement – Tuesday and Wednesday. During the weekends, you should avoid posting technology related posts as it has the lowest engagement.
- LinkedIn–The best time for posting any content on LinkedIn is during the weekdays as it is the most active during those days. The ideal hours are from 8 am to 11 am.
Now that you are aware of the Best Times to Post on Social Media, you will be able to create a Social Media Calendar for your postings.
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