Logo Questionnaire

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Basic Information

This worksheet will help us to gather ideas and answer questions by you. The more complete this form is (or the better you convey your project requirements), the better the marketing results will be!

Full Name*

Company Name*

Phone No*

Email*

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Name you want to use on Logo [If Domain name is different please attach that too]*

Do you have a tagline or a slogan? Would you like to see it incorporated with the logo?*

What are the marketing and business goals using this logo; what will it accomplish?*

How would you describe your company/business to someone who has no knowledge of your existence?*

Describe your target market, gender, age, geography.*

Will the logo be used in print, online, signs or other materials? What are the immediate plans for logo usage?*

Please state your creative strategy (pointers, ideas, or buzzwords).*

Describe your direct competition; provide addresses to their websites if available.*

What logos or websites have you seen that you like or catch your eye?*

Do you have any particular point of emphasis you want to see in the design?*

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Do you have any preconceived ideas about the design of your logo?*

Do you want your logo to include text only, text and graphic, or graphic only?*

How many colors would you like used in your logo? List your color preference if you have any.*

Do you have any ideas for the style of text (font) in your logo?*

Do you prefer icon based logo or text based logo or combination of the two?*

Do you have any specific themes for icon based logo if any you would like us to consider?*

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