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Since the launch of ChatGPT and other AI tools, the world of digital marketing especially content marketing and the SEO industry is constantly hustling to figure out the ever-changing search behaviors and Google updates for organic ranking.
Google’s latest SGE (search generative experience) — AI Overview, has added a new dimension to digital marketing and SEO, mostly a tricky challenge. This Google update for SEO is a win-win feature that can provide more traffic than usual if done wisely.
AI Overview is the latest search feature of Google, that makes all searching easy. This feature provides users with concise, useful answers to their search queries. AI overview reflects at the top of every search you make on Google.
Let us explain it to you in simple terms, as you read it AI ‘OVERVIEW’, is AI-generated answers (an overview) based on Keywords that appear first on the search result page. For instance, if you put a search query for ‘How to get relief from Heat Stroke’, Google search lab will provide you with cumulative answers, sourced from different websites along with the site links.
This experimental search feature was launched with the intent to give users quick and compact results; without the hustle of scrolling through several pages. AI Overview is an auto feature, and users will continue to receive it unless they opt-out.
This SGE, AI Overview (AIO) was rolled out in the US on May 14, 2024, and after successful feedback, the company has planned to expand its access worldwide by the end of the year. According to Googlers, with the help of AIO, Google wants to be users’ personal assistance rather than a library.
AIO hasn’t pushed any major changes for standard SEO norms for ranking. However, marketers need to make smart tweaks to get featured on AIO. The impact varies from industry to industry and keyword to keyword. Businesses have to keep updating their SEO and content creation process continuously to increase the chances of getting cited in AI Overviews.
Below mentioned are a few SEO strategies that will help you understand the impact better—
As there is no specified conditions or norms to get featured in AIO, targeting Long-tail Keywords and Short-Tail Keywords will boost Google’s crawling. Moreover, a maximum number of individuals put their query in lengthy terms which can contain one or more keywords and make your content a perfect match to be on AI Overview.
A website or webpage that is well-crawlable and indexed will be discovered first by Google. Crawling is the process of Google’s discovery of web pages.
Don’t just chase for high-volume keywords for traffic or ranking, it's an outdated SEO technique. Instead, focus on touching users through relevant content.
AI Overview can include various content formats, such as videos and images. Incorporating diverse media can enhance a website's chances of being featured.
On-page SEO helps Google better understand the content and its purpose; so, the more it is simple and detailed according to standard, the higher the chances of credibility and eligibility to show up on AIO for relevant searches.
Main on-page SEO factors to work wisely upon– Title Tag, Meta Tag, URL Slug, Heading Tag, and Keyword usage. Include your target keywords in these on-page SEO elements, and for the content body, instead of stuffing keywords nonsensically, put them once per 100 words (You can always be playful with your secondary keywords throughout your content).
Backlinks from other websites makes your content more valuable to Google, due to its increased authenticity. Hence, approach to worthy industries or sites to get your webpages linked. Website Backlinking makes your content reliable and original to Google. It gives your site a better prospect of getting featured in AI Overview.
When you search for something on the internet, you definitely don’t stop just by scrolling through one website. You look out for more than two until you are satisfied (by modifying the search command). As a pilot project, Google’s AIO has certain challenges yet to overcome, which is why you need to optimize your website at all times for a better user experience. This includes page loading speed, mobile-friendliness of websites, and user’s data encryption (use of hypertext transfer protocol).
The main challenge for SEO to make websites featured on AI Overview is Google’s unspecified AI Overview results. There is no such mention or formula to figure out when and for what keywords a content will be eligible to come up on AI Overview search results.
Another potential challenge is the partial loss of organic traffic. With AI Overviews providing direct answers, users might click fewer organic links. This could lead to reduced traffic for some websites, particularly those that rely heavily on high-ranking search results.
Being successful in the digital marketing competition is to create strategies around changes. As being on AI Overview doesn’t impact the fundamental SEO measures of generating organic traffic or ranking, mold your strategies aligned with such experimental AI trends. Focus on your brand’s fundamental rule of building trustworthy relationships with your target audience.
Clicks and numbers will be measured by Google in the same manner. So, research important keywords, verify the accuracy of your content before publishing, and monitor keywords to adjust strategies as and when needed. Keep up with these trends to sustain the competition!
