With the drift of traditional marketing methods to digital marketing, people's preferences have also shifted on to digital marketing. This gradual shift has led us to constantly review digital marketing Vs. traditional marketing.
New things always bring about a revolutionary change. Such is the case with digital marketing. However, traditional marketing has served effectively in its way and time. But, to cope up with the digital world, digital marketing is a faster and easier route.
Although, with the rise of digital marketing it is not fair to consider traditional marketing as "old fashioned". If we talk about digital marketing Vs. traditional marketing, the major difference is the medium through which the message reaches the audience. Both these methods of marketing have their pros and cons.
Traditional marketing takes into consideration the 4 Ps of marketing. These are- Price mix, Place mix, Product mix, and Promotion mix. Before the onset of the digital era, even the major companies relied on the traditional methods to advertise their product or service through the medium of newspapers, television, radio, and other print media.
The traditional form of marketing is impactful as it catches the eye of the viewer. For example, in billboards, the television screen, and also magazines. This is not the case with digital market when the audience simply scrolls through the advertisement.
Traditional marketing is permanent in terms of existence. For example, if there is an article in a magazine, you can be in contact and go through the ad for as long as you have and will be reading the magazine. In digital marketing, however, the advertisement gets lost over time.
It is a fact that what you see in real life is more memorable than what you might see virtually. This is also because there is more space for creativity traditionally.. For example, you'll remember the jingle of a local brand better than the one you might have seen on your phone or Pc.
The cons of traditional marketing are as follows:
It is difficult, rather impossible to keep track of the reach of your advertisement.
Running a marketing campaign through traditional methods is expensive especially if you have just started your business and have limited funds. Marketing through print media would not be a great idea for you in that case.
Customer interaction is necessary for a business. However, it is difficult to interact with traditional methods because the reactions of the audience are unknown to you.
We live in an era where every person is online and has a smart phone irrespective of the age-group. The digital world is a thriving market and has taken over even the simplest of things like watching television, reading news, and even grocery shopping. All this gives rise to the need for digital marketing.
The digital world has also taken over the marketing mix of the traditional method of marketing. Under this umbrella of digital marketing is marketing through e-mail, apps, websites, search engine optimization, etc.
Before we conclude Digital marketing VS Traditional marketing, we must also look into the pros and cons of digital marketing.
With digital marketing, you can see what the customers think about your product, service, or even your marketing campaign. This is as easy to see as it is simply scrolling through the screen. Positive comments for you mean that you are on the right way.
The ease of measuring responses and reach of your digital marketing campaign is high. This plays a pivotal role in working upon your next marketing strategy as you know the impact of the previous one and can make necessary changes.
Digital marketing is cheaper than traditional marketing and also reaches more people than the latter. At times, it is completely free of cost too.
The cons of digital marketing are as under:
All of us find popup ads annoying and block the promotional emails. The target marketing also makes you dislike the campaign but, such is the strategy of the firm.
In a crowded place like the internet, there are tons of other marketers like you. Here, there are chances that your ad might go unnoticed.
The constantly evolving nature of the digital world also applies to digital marketing where new tools and features are coming in every day. It is important to keep in touch with these to have a better market position.
To settle the conflict of Digital marketing VS Traditional marketing, both digital and traditional marketing has both a positive and negative side. However, digital marketing has pros stronger than it's cons and is beneficial for both, a new startup or an already existing business. This makes the adaptation of digital marketing strategy more convenient and important.
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A full-scale digital agency in Canada, "We love digital marketing" aims at providing you services that will make a great difference in your business. With the help of the marketing ourteam, we act as a middleman between your firm and the audience delivering your strategy creatively and appealingly.
With the determination to work and strive for excellent results, we love digital marketing is the perfect choice to reach out to your audience and achieve your goals.
