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The unprecedented amount of digital penetration has caused major shifts in the real estate business all around the globe. The digital boom has made it easier for customers to research and look for properties. And real estate agencies can massively benefit from the numerous digital marketing tools and services that are available in the market. This is crucial because the scope is ever-increasing and realtors need to stand out if they want to thrive and not just survive. And correctly using digital marketing for real estate business can do just that!
As a realtor or broker, you really cannot undermine the pivotal role that digital marketing plays or can play in making your brand a household name. In addition to promoting brand awareness, digital marketing agencies also keep your brand unique and make it stand out from the competitors. Let us take a closer look at the ways in which leveraging digital marketing makes sense for your real estate business.
Today, almost everything is available on the Internet and most people look up the Net for precious information. For good or for bad, they will not wait to hear back from their friends or neighbors for information when they can just pull out their smartphones and get it. Thus, it is the place where your leads casually hang around and you’d not want to miss the opportunity to turn up in their searches. So, as a brand, you must establish a robust online presence and boost visibility.
As smartphones are ubiquitous, it is not surprising that much research confirmed that mobile ad campaigns are more effective than other online trends. Also, videos lead to an increase in conversion. As per Hubspot, landing pages that have a video boost conversion by up to 80%. What this indicates is that video content can play a major role in swaying the customers’ decision in favor of positive action and turning the audience into leads.
Another brownie point is that search engines rank video content. YouTube ranks as the second most visited website FTER Google which is always looking for content that is genuinely engaging and a video does just that.
Traditional marketing like banners may look like the real deal but how well do they convert? Can you track their performance? The simple answer is, not so easy. You really cannot measure the average number of views per day and nor can you adapt your technique. Digital marketing strategies like pay-per-click (PPC) allow you to track how your ads are faring. This also allows you to know where your traffic is coming from, what is or isn’t working for your campaigns and what more or else can you do for more qualified leads.
With just a few clicks, you can reach audiences all over the globe, courtesy of digital marketing. Gone are the days when your ads were for the uninterested general market; with paid ads, you can target those who are seeking landed properties. So, in a nutshell, you can reach the right audience at the right time by using digital marketing for your real estate business.
Though people are going digital, does not mean they do not crave the human touch. When it comes to business which is as sensitive as real estate, positive reviews are important as they help build an aura of trust and credibility and make it easier for your prospects to believe you, especially when they are investing big money for the first time. For example, your Google business page can carry positive feedback and user experiences.
With online marketing, you can go all out and be as creative as you wish. You can try out different platforms and their features and think right out of the box to get your audience hooked.
By going digital, you can not only save on the cost of printing but also safeguard the environment! The bucks thus saved can go towards modern strategies such as Instagram or Facebook ads.
Digital marketing campaigns are becoming increasingly popular among realtors but it all boils down to how well you can utilize them. When it comes to leads, a seasoned marketer knows that the real deal lies in the quality. We Love Digital Marketing is a top digital marketing company in Canada and has experience with generating qualified leads in several verticals including real estate. Our services, thus, are uniquely tailored to suit your needs. For more details, feel free to call us.
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