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Social media marketing is an umbrella term for the work done by people who use social networks like Facebook, Twitter, and Youtube to promote their businesses. Some of this work may be done by employees of the business while some might be contracted out to marketing firms or freelancers. So let's look at how does social media marketing help a business grow.
For example, somebody working in HR might optimize LinkedIn profiles while somebody else might run the company's Facebook page.
Social media has many uses when it comes to promoting a business because it allows you not only to create your content (blogs, tweets, etc.) but also capture the attention of potential customers through posts, videos, and other information posted on other websites.
In today's marketplace, "word-of-mouth" has replaced advertisements in many cases, because people trust recommendations from their friends more than paid ads.
One important reason why social media marketing should be considered by brands is- because it allows businesses to engage in word-of-mouth advertising effectively.
We are all aware social media has a huge impact on business marketing but how does social media marketing help a business grow, exactly?
Let's look into some detail to understand how does social media marketing helps a business grow.
The best part about social media marketing is that it allows you to interact with your target audience directly. You can talk to them, ask for their opinion and even conduct surveys that help you understand their likes and dislikes so that you can better tailor your products or services towards what they want.
This kind of communication cannot happen when communication is one-sided, as it is in traditional forms of promotion.
Social media also allows you to find out how people are talking about your company which helps identify areas where improvements are needed.
If you are wondering how does social media marketing helps a business grow then this is one of the major reasons how.
Not only does social media allow companies to communicate with current customers, but it also enables them to reach potential customers who have not bought from the company before. If the content being shared on social networks appeals to this audience, they may become new customers.
Compared to other forms of promotion, social media marketing is very inexpensive. It does not require significant amounts of capital which makes it ideal for small businesses with limited budgets.
With a bit of creativity, you can manage your own social media profiles and gain thousands of followers without paying anything at all if the content you are providing is interesting enough to achieve this effect organically.
You might have to pay somebody else to create or distribute content for you but it isn't likely that these costs will burn holes in your pocket like traditional forms of promotion do (such as print and electronic media) and any money spent on hiring freelancers or marketing consultants will probably be recouped through increased profits.
Social media makes it possible for companies to respond to customer complaints and queries within minutes instead of hours or days.
This saves customers the frustration that comes with having to wait a long time before their issues are resolved and allows them to solve problems on their own without having to resort to things like filing complaints on consumer complaint forums which may be bad for businesses in the long run.
For example, one of our clients had made a post about how he saw no point in changing his oil every 3000 miles (he said 6000) and we saw this as an opportunity for us because there were people who agreed with his post while some did not. We asked both groups of people if they knew what factors influence oil changes and we also gave instructions on how to check what factors are present in their cars.
Traditional forms of promotion like print and electronic media allow companies to show only the good part about their products while hiding the bad.
This is not possible with social media because you cannot control conversations happening on networks like Facebook, Google+, Twitter, etc. where customers can share their experiences (both good and bad) which helps others make informed decisions on whether or not they want to buy your product/service.
This way, people get more transparency on what they are buying into before making spending any money which is why even big brands use social media marketing these days.
It makes sense for businesses to consider adding social media marketing as one of their strategies because it has so many benefits to offer compared to promoting your business with traditional means like print and electronic media.
The cost of doing so is very low! You can manage everything on your own without having to rely on the expertise of third parties and it allows you to communicate directly with your target audience while providing a platform where transparency prevails over secrecy which is good for potential customers who want to buy from a company that values its customers as much as they do themselves.
Social media marketing is one of the most cost-effective forms of advertising and you might be clear with it by now through our blog ‘how does social media marketing help a business grow?’
It indeed does, because of all the reasons mentioned above and many more which is impossible to include in a single blog!
Social media marketing does wonders for your business! There are many examples of companies who succeeded in building massive followings for their brands within a very short period while spending next to nothing on social media marketing.
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