Strategy Consulting

We can become your go to destination for SEO in Canada. Our Toronto based Digital Strategists are available to offer you a free online and face to face consultation.


Steps towards making the right strategy

We assess, interpret, evaluate and strategize the right marketing plan for you. We understand that not all marketing campaigns can turn super profitable hence we do A/B Testing with marketing plans as well to get you to the most profitable plan.

With us you can experience a statistic based Marketing plan that can double your chances of success in the realm of Digital Marketing.


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Every Journey should begin with a plan

A well developed marketing strategy can define your products market positioning and help you gain advantage in real time.

Assessment of Current Market Position

You may be new in Business or old. You may have used various Marketing techniques that worked or did not work for you, we like to consider all those and see what worked and what didn’t and for what reasons. This helps us eliminate the failed strategies and work towards better and newer techniques. It also helps us understand the scope of experiment we have to market you.

Understanding your Audience

Every Business has a unique set of audiences. They could be young, old, men, women, urban, rural, Business or direct consumers, high or low income group. Setting up the definition of who your audience is helps you create better campaigns.

Finding Realistic Short Term and Long Term Goals

You may want to become the biggest consumer brand in Canada in 5 years but to achieve that we need to identify smaller short term goals which can become the way towards achieving the long term goals. We like to identify both the short and long term goals to plan a course of action.

Competitor Research

You may have tough competition in market, and we believe competition is healthy as it helps us learn more valuable insights about the market. A thorough competitor analysis helps us analyse what works for them and what doesn’t and this helps us eliminate riskier marketing moves and choose better.

Finding the right Channels

We like to narrow down the marketing avenues we like to pursue. This is based on your consumer Definition, Short term and Long term goals, Budget and external influences.


Budget

After careful evaluation of all factors a budget is prepared and presented for Organic and Inorganic marketing activities.

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