Reasons Why Nobody is Reading Your Blog
Marketers and bloggers are always looking for ways to drive more traffic to their websites. One of the most popular is blogs. Perhaps you are a marketer trying to promote your product, or maybe you're an avid blogger who's passionate about what they do. Either way, there is always that moment of doubt when the cursor starts blinking in front of you and it seems like nobody will ever read your content. The truth is, it's not just beginners who struggle with writing engaging blog posts- even professional bloggers and marketers can find themselves feeling discouraged after publishing their work for others to see.
In today's world, marketers are always looking for new ways to reach their target audiences. Blogs can be an extremely effective way to get your message out and show people what you're all about, but if nobody is reading it then it might as well not exist.
In this blog post, we are going to discuss some reasons why nobody is reading your blog, and ways you can keep them engaged so they stay interested in what you have to say!
Reasons why nobody is reading your blogs:
- You don't have the right content for your audience - When you create content, you need to keep your target audience in mind. Your posts may not be interesting or relevant to your readers.
- It is not enough to have a niche only. Maybe your readers are visiting your website in search of DIY related to your products, but all they find there are stories of customer experiences or just your success stories.
- Your formatting is too difficult for people to read - Make sure you use appropriate headings, sub-headings, and bullet points so that it's easy on the eyes. Avoid using jargon, if your readers do not understand your words, there's no point in uploading blogs.
- You are pushing your sales too much - Yes, the end result you want to achieve is to boost your sales, but if you're always pushing your products everywhere, your audience simply won't ever return to your website. No one will ever subscribe to a blog that is too busy praising themselves. Your readers want entertainment and genuine information.
- You are not consistent - Sure, we understand good content takes time, and while you're too busy focussing on quality, that you forget about the quantity. The truth is if you just post one blog a month, and then disappear for a good couple of weeks and come with a very relevant topic next month, you will not just have a hard time reaching new readers, but end up losing your existing readers as well.
- You are not promoting your blog enough - We all know the drill, urging our viewers to like, share, and comment on our posts. But you cannot rely on your audience solely to do the job. So, what else are you doing to reach potential viewers? After you publish a blog, make sure you notify your subscribers about it, share the link in your network.
- Your content is not good – Are you using images that are too common on the internet? Are you reading other blogs and blatantly writing them on your website? Are you using difficult words?
Ask yourself these questions. If the answer is yes, then honestly, your content is not good.
You need to have unique content, something that no one else on the internet is offering, then only readers can be hooked.
How to attracts readers to your blog?
Here are a few tips that can help you attract your readers -
- Your blog should be well designed, which leads to a more engaging user experience.
- The blog post should have keywords and a clear call to action that attracts readers when they do land on your page.
- Give readers what they want.
- Offer tips and advice tailored specifically toward those who read.
- Add more images and videos throughout the piece of writing so users feel like they are getting something in return for their time
- Be different than others.
With these tips, you can turn your blog into a thriving digital marketing tool. Not only will this help to attract more readers and new customers, but it should also provide some relief from the feeling that you're constantly working in vain. If you want to get more people reading your blog, attract new readers and keep the ones that are there, then you need to use a variety of tactics. After all, we’re in an age where content is king. To help you out with this task, our team at We Love Digital Marketing is here to guide you - so don't wait another minute! Contact us today by visiting us on welovedigitalmarketing.ca and learn how we will match all your digital marketing needs perfectly.
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