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LinkedIn is an employment service providing platform that is also a great medium of a company’s or business’s marketing. It has emerged as a strong and effective tool for business owners to increase their connection, generate more leads, promote their brand, and also become a thought leader. Here are reasons why you should choose LinkedIn for marketing:
LinkedIn is the most important platform for B2B companies and marketers in comparison to Facebook. It is best platform to establish professional contacts and a chain of engagements that would be an asset for a company’s marketing.
Most of the business owners conduct their entrepreneurial or financial endeavours through LinkedIn accounts. LinkedIn has the right audience, working class population and job-providers and job-seekers. It does not have a frivolous audience.
The traffic generation through LinkedIn has the best and the highest visitor-to-lead conversion rate amongst the different social networking platforms. In fact, the conversion rates are higher than Facebook and Twitter. There might be a few ups and down in the numbers in the last couple of years, LinkedIn continues to be in a dominant position in generating a high number of lead counts for businesses in the B2B domain.
LinkedIn is the best option for professional content distribution and showcase. Moreover, no other social platform helps your brand establish itself as an industry leader. One of the advantages of LinkedIn is that it allows you to join and participate in groups and networks that has key personalities and influencers within your industry as its members. It puts you in a strategic position as a towering influencer within the industry and consolidating your image as a recognised eidolon in your area of interest.
LinkedIn enhances your face-to-face relationships with people and establishes direct communication you want to work with. This increases the trust and reliability factor among marketers and also helps them discuss business matters and advertising programmes.
A LinkedIn profile or account that is well-optimized has a bigger chance of ranking high in Google searches which increases the total online visibility of your brand. You can ensure this by using relevant keywords in the bio and description of the page, thinking of descriptive words in the job title and name of the company, filling in all the fields in your profile and adding links to your articles, blogs and websites in your profile.
These are the reasons why you should choose LinkedIn for marketing and promoting your business online
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Our Love and Passion for Digital Marketing keeps us going and striving to achieve better results day after day for our clients. Our team comprises a passionate and focused bunch of creative people who find digital marketing fun and challenging at the same time. We are a bunch of dynamic professionals. Our perseverance, dedication, sheer hard-work and patience has helped us become the best digital marketing agency in Toronto. We believe in providing the best digital marketing services at reasonable and affordable price range.
Placing you at 1st Rank on Google, the all sold out seats of your event, huge sales and traffic on your ecommerce platform or a rapid surge in your inbound enquiries at your reception desk; they all give us our daily dose of adrenaline rush and work satisfaction.
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