How to make your Facebook Page more professional?
Whether you are a person offering some service or a small business owner or have a big brand, creating a Facebook page is the first step for you to create a digital presence. Whether you're starting afresh or have an old business, the best time to start with a digital presence is now. In this article, you will find everything you need to know to run your Facebook business page, especially how to make your Facebook page look more professional.
It may seem like a cakewalk to run a Facebook page. Upload photos, write catchy captions, tag some people, add a CTA ( Call To Action ) and you are all set, right? Well, it may seem like you will have to do the same things but there are different ways to accomplish the same thing.
Having a professional Facebook page is different than having a personal Facebook account. Before we teach you how to make your Facebook page more professional, let's take a quick look at why you need a Facebook page in the first place.
How can Facebook help your business?
- Provides insights - When you create a page for your business, Facebook provides you with all the important insights that help you understand how your page is working. In short, you get to measure the performance of the page. You get to know how many people viewed your post or story, how they interacted with the post, which type of content is most liked by people, tracking these you can improve the performance of the page.
- Can generate leads - While continuing to engage with the existing customers, you can get new customers and grow your business with Facebook. With targeted ads, you can show up in interested persons' feed, or show your products to those who are genuinely interested to buy. Also, the more you engage with your customers, you will be rewarded with a loyal customer base who will suggest your product or service to others. There are several ways Facebook can generate leads.
- Help you engage with your customers - Engagement is the most important part of any business. You can interact with your customers on your Facebook page, announce exciting deals, launch your products, and do so much more for better engagement. This makes your customers feel valued and humanizes your brand.
- Targeted advertising - When you post a Facebook ad, you do not have to worry about it showing up randomly everywhere. You can target your audience based on demographics, personal preferences, etc. This is a blessing that online advertisement has brought.
How to make your Facebook page look more professional?
- Add your business information - Add the basic information of your business. You do not want your customer to browse through your entire page and not find any contact information. This not only looks unprofessional but also impedes the growth of your organization. Add a category and write a short description that would give people an idea about what you want to accomplish.
Our tip: If you have a store, add the location, the store timings, contact number, and website link.
- Use high-resolution images - The quality of the image matters a lot. Visuals grab people's attention easily. You do not want to upload an image that will stretch upon viewing in full size. Only high-resolution images should make it to your page. Uploading an image of poor quality shows you do not have a dedicated social media team.
Our tip: Use images that reflect the essence of your brand and recommended pixel size is 1200*630 pixels.
- Use a prominent CTA button - You may have noticed brands using CTAs after every post. Using CTAs in your profile like providing the website link and adding 'visit now', 'call now', or 'watch now' are actually very effective. Also, you can drive traffic to your website this way.
Our tip: Adding a CTA that aligns with your immediate goal will be the right choice here.
- Post frequently - Decide the time and days you will post. If you have a pattern then your users will know when you will post. Disappearing for weeks and uploading content after months or weeks will not keep your users engaged.
Our tip: Create a social media calendar that will help you with content creation and post frequency.
- Keep all information updated - A professional Facebook page will have all the updated information in one place. Calling a number only to reach someone else or a broken link will reflect poorly upon your organization.
Our tip: Keep a regular check on the information, and update the information of all the social media pages at the same time.
- Do not always sell - Sure, you want to sell your products and the whole point of creating a page is to boost sales. But on social media people do not want to know what you are selling all the time. Give them a unique thought to ponder over, a post to laugh about, or tell them about your company, your values, your employees. But only post relevant content. You will lose your followers if you keep on posting about what you want to sell.
Our tip: Give the users an insight into your organization. Share a vlog of a day in the life of an employee, or your team brainstorming before a product launch, or titbits about the company.
WE LOVE DIGITAL MARKETING
Having a professional business page will build up your reputation and will create an idea that you take your business seriously. For professional help, you can visit We Love Digital Marketing, the best digital marketing agency in Toronto. Our Social Media Marketing team has the best strategy up their sleeves to make your Facebook page stand out. For more information on how we can help your business grow, get in touch with us at the soonest.
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