Tips To Reduce Bounce Rates
Bounce Rate is the percentage of users who land on the website and then decide to leave without even going to the second page or perform the intended function of the website.
Higher Bounce rate means that you were not able to convert the user and make them want to interact with your website. The visitor can bounce away from your website by clicking off from the website or by clicking the link to some other website.
If you are looking for tips on how to reduce bounce rates, then we have the perfect article for you. Read the article to know Tips To Reduce Bounce Rates
- Optimize Page loading times – one of the most important things for the modern consumer is saving as much time as possible and spend less time than what is needed. Having a webpage that loads slowly is one of the top reasons for people to leave or “bounce” before they even interact with the website. 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load.
- Improve your content’s readability – another important thing to keep in mind is to format your content accordingly and using smaller paragraphs to convey the importance. Using large chunks of paragraphs often scare away people and will result in a higher bounce rate. Use appropriate headings, spacing, sub-headings and pointers to make your content much less visually intimidating. All of these will make your content much more accessible and less intimidating to people.
- Improve the UI of your website – user interface or user experience is the overall feeling or tone that a user will feel while using your website. Having a great UI will leave the user with a good experience and they will want to stay on the website and use it in the future. Creating a UI that will provide the same level of experience on multiple devices is an important step.
- Use videos or photos to engage users – having the right images and videos on your website will make the users stay and interact with the website more. Images and videos will make your website look much better and have a better visual appeal. Always keep in mind to use high-quality images and videos for your website.
- Keep the content relevant– nobody wants to open a website looking for something that was implied, and then find nothing of that sort on the website. Always keep your content relevant and looking the same as what you intended while making the content.
- Optimize website for mobile–with more and more people using their mobile to access websites, a shocking number of websites are still unoptimized for mobile use. Failing to optimize your website for mobile use will drive away a huge number of users from your website. Launching a mobile-friendly website can be very difficult, but at the end of the day it will be very worthy for your business.
- Improve your website’s navigation – improving your website’s navigation and making it a much smoother experience for all the users. Doing this will leave a good experience in their minds and compel them to stay longer on the website.
- Keywords and SEO Optimization – keywords and SEO optimization will make sure that your website fare better when users search for something in the search engine regarding your keywords. Most users do not ever open the second page, hence proper use of keywords and SEO optimization will help put your website on the top. SEO optimization can be a difficult thing to master, and it will take time, patience, and hard work to understand it.
- Display your credibility – displaying your credibility for all to see can really help boost your standing in the online world. Users tend to trust your website more and will spend more time on your website. These days, there are millions of choices for literally everything under the sun when it comes to the online world. Credibility will help your website appear more trustworthy and make the user feel comfortable using your website.
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