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Most clients these days prefer a mobile version of their website. It is practically essential after all: one design for laptop, another for iPhone, a different one for tablet-is not really feasible. In the next five years, new designs will be required for a number of additional inventions.
In the field of Web design and development, creating a website version for each new device and resolution would be impossible and impractical. So, What Is Responsive Web Design?This is where Responsive Web Design comes into picture.
Responsive Web Design (RWD) is all about using HTML and CSS to make a website look good and perform well on all devices.
The practice consists of the use of flexible grids and layouts, images and CSS media queries. As the user switches from their laptop to their phone and vice-versa, the website should automatically accommodate for the resolution, scripting abilities and image size.
In other words, the website should be able to automatically respond to the user’s preferences thus eliminating the need for a different design for each new gadget in the market.
A typical website is comprised of a set of files, each contains HTML code and content-text, images etc. A non-responsive design simply refers to a static page, with set definitions on its image sizes, text, borders and other information. It has an unchanging layout. Responsive design uses resolution, operating systems and a lot more to create a customized presentation.
It is normally done using the principle of ‘Mobile First’ – i.e., the experience is initially defined on smartphones and tablets and later scaled up to larger screens.The need for this approach is being driven by the understanding that smartphone access to the net is much greater than traditional PC access these days.
For example, while someone viewing the site from a desktop device might see a horizontally aligned navigation menu, another person viewing the site from a mobile device may see a vertically aligned navigation menu with a text size that is easier to read on a smaller screen.
Responsive web design will accommodate a wider variety of users, no matter how big or small their screen is.
If you have separate websites for different devices that means you have to keep an eye on two different analytics. A responsive website makes it easier by making your analytics as just one source of information.
Multiple designs and websites for multiple devices means any changes needs to be made across all of them. With a responsive website, you only have to make any change once.
With a good user-experience, a responsive website will attract a huge as well as repeated visitors. You will also earn Google’s favour leading to higher rankings.
A responsive website will help maintain the same design across all devices.
Users are not going to put up with slow and incompatible websites, causing them to click away. A responsive website will reduce the bounce rate with easytouse navigation, clear call-to-actions and fast-loading.
A responsive website will undoubtedly increase sales by reaching a larger target audience and giving them the smooth and easy experience, they are looking for.
Still not sure whether to invest in RWD? Here are few reasons you should:
There are no inherent limits on screen dimensions and are guaranteed to work well on any screen size.
Responsive websites only need to load the layout that works across all platforms.
Your website is surely going to look great on the next Samsung or iPhone regardless of the screen dimensions.
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